Brewing wine plus raising pigs is a sure-profit, can't-lose good project for getting rich
On October 5, 2008, the village where Li Chengbang lived was filled with gongs, drums and loud voices; those who didn't know better thought some family was holding a wedding or celebrating a birth. In fact, that day was the opening ceremony of his "Chengbang Brewery." "That Li Chengbang kid has really struck it rich..." "Look at him, making money hand over fist, it makes me envious just watching!" The gathered villagers discussed it admiringly.
Li Chengbang, 35 years old, had worked as a salesman at a liquor and beverage factory in Shenzhen before starting his business, while his wife farmed at home. As the costs of their children's schooling kept rising and his parents grew old, frail and frequently ill, the burden of the whole family pressed on him so hard that he could barely endure it. Having worked four or five years as a liquor salesman, Li Chengbang knew well the huge profits of Chinese baijiu and its ever-growing enormous market, and he dreamed of opening a "Maotai distillery" of his own. Heaven does not disappoint the diligent, and "opportunity always favors the prepared mind." One day after work, Li Chengbang happened to see a piece of information in a magazine: brew wine and raise pigs, sure profit, no losing; the new-process brewing method yields 20%-40% more than traditional brewing, can steam out different taste profiles, and by using distillers' grains to make high-efficiency feed, the "zero-cost pig-raising method" lets each pig earn several hundred yuan more profit than traditional pig farming. Seeing this news, Li Chengbang was thrilled - wasn't this exactly the brewing project suited to rural people starting businesses?
With a curious mindset, Li Chengbang walked into a Yiben Machinery Longgang Company. Three days of learning the new process opened his eyes wide; brewing wine and raising pigs was indeed a good small-capital investment project, very suitable for going home to start a business. Relying on the advantage that new-process brewing yields 20%-40% more than traditional methods, plus the unique techniques of various auxiliary-material processes, he adopted a series of concession measures to attract customers, such as "buy ten kilograms, get one kilogram free," "buy baijiu, get soy sauce free," and "exchange two kilograms of rice for one kilogram of pure-grain baijiu." In addition, when there was a market fair, he went to the market center to do "steam on the spot, taste on the spot" promotion, displaying the entire winemaking process right in front of consumers. Once this move was made, it won unanimous approval from consumers.
Li Chengbang appropriately used the new-process pig-raising method to raise 50 piglets. To solve the feed problem for the 50 pigs, Li Chengbang used Yiben Machinery's "one grain, nine brews" technology to brew top-quality soy sauce and trade it with local restaurants for swill, using the swill to raise pigs. Each barrel of restaurant swill weighed 50 kg and sold for 10 yuan; Li Chengbang could trade 1 kg of soy sauce for one barrel of swill. At the same time, the highly nutritious complete feed made by mixing distillers' grains with straw powder greatly reduced breeding costs. Three months later, the piglets were successfully ready for market, and it happened to coincide with a good pork market and rising prices, so Li Chengbang made a hefty profit. Brewing wine plus raising pigs filled Li Chengbang's wallet, and locally he counted as a boss of no small stature, living a comfortable and pleasant life.
Under the current situation, whether in cities or rural areas, everyone is talking about starting a business, but what project to choose seems to trouble every entrepreneur. Relevant experts from the Ministry of Human Resources and Social Security believe that choosing a startup project must be treated objectively and not followed blindly; small-capital investment projects with large demand, high returns and multiple benefits are most suitable for China's current rural market. Therefore, under the current economic situation, our government has also successively issued a series of important measures favorable to rural entrepreneurs. The author reminds: starting a business requires caution; only by choosing an investment project with core competitiveness can you be sure to win. (Xiao Wang, Guangzhou)