Is Miao Miao Miao Miao Overseas Shopping a legitimate platform?

By: DaDa

Let's learn to meow together, meow meow meow together.

Miao Overseas Shopping, please receive!

With further breakthroughs in cross-border logistics, payment and other links, and the further improvement of cross-border e-commerce companies' profitability, the cross-border e-commerce industry will usher in a golden development period. Domestic demand for overseas shopping is growing day by day. Many consumers either shop overseas themselves or struggle to find purchasing agents, yet the actual situation is worrying: goods take a long time to cross the ocean, and the problem of unscrupulous purchasing agents selling counterfeit goods is exposed one by one, bringing trouble to consumers. The e-commerce service industry is the fastest-growing emerging modern service industry in recent years, far beyond what the average level of the modern service industry can match. At the same time, many overseas-shopping electronic products have increasingly complete functions, with a powerful one-click ordering function and a professional and complete system.

These overseas-shopping e-commerce platforms have solved the problem of cumbersome overseas shopping steps. Customers no longer need to be deterred by poor English; they no longer need to face an unfamiliar online shopping process, and they no longer need to personally negotiate with elusive forwarding companies. Without leaving home, without a credit card, without English, and without inquiries, they can shop globally overseas. For customers accustomed to using overseas products, this saves a great deal of time and energy.

Get to know the emerging cross-border e-commerce platform Miao Overseas Shopping

Since the cross-border project was established in 2013, Miao Overseas Shopping has accelerated the construction of its overseas warehouse supply chain, making the supply of goods more abundant. It then launched its WeChat system and began developing a fully automatic warehouse express sorting system. In 2016, the number of stock-keeping categories exceeded 2,000, registered users surpassed 1 million, and a 16,000 sq m warehouse was built in Hong Kong, China. The world A-level border warehouse and the warehouse intelligent sorting system were successfully developed and put into production and use.

At different stages, Miao Overseas Shopping set its own corporate milestones:

Since its early days, Miao Overseas Shopping has been deeply engaged in the e-commerce online trading platform. In its first year in 2013, GMV reached 2.09 billion yuan, and it grew steadily every year thereafter. As of 2017, Miao Overseas Shopping's GMV reached 3.6 billion yuan. According to financial data, in the first half of this year, Miao Overseas Shopping achieved operating revenue of about 93.67 million yuan and net profit of 50.924 million yuan; in the Mother's Day campaign alone, turnover reached 61.22 million yuan.

At the same time, Miao Overseas Shopping's express delivery volume has maintained a growth rate of 20% to 35% over the past few years, greatly surpassing other similar e-commerce brands. It is expected that by 2025, Miao Overseas Shopping's delivery volume will reach 200 million.

During the same period, Miao Overseas Shopping's revenue scale grew rapidly. It is predicted that from 2016 to 2018, Miao Overseas Shopping's compound growth rate will be 80%, higher than the overall 30% growth rate of the e-commerce service industry. By 2020, the revenue scale served by Miao Overseas Shopping will reach 100 million.

Miao Overseas Shopping e-commerce revenue scale

In recent years, along with the upgrading of China's consumer market, consumers' spending power has continued to rise, brand awareness has grown stronger day by day, and the market share occupied by major and luxury brands has become higher and higher. The brand influence and resource advantages of world-renowned enterprises have gradually emerged in the e-commerce market. Therefore, as a cross-border e-commerce platform, Miao Overseas Shopping has combined the branding strategies launched by major brands, covering the fields of washing and personal care, beauty and skincare, mother and baby, and medical care.

It also analyzes its own strengths and weaknesses according to market demand, improves its supply chain management level and brand operation capability, strives to seek a place to survive in a harsher competitive environment, and is committed to improving supply chain integration capability and branded operation capability.

Its strategic brand partners include, in personal care: the United States' Arrow, South Korea's Ryo, Japan's Lion, France's Phyto, and the United States' TIGI; in beauty and skincare: La Mer, France's Sisley, France's Lancome, and the United States' OPI; in mother and baby, partners: the United States' HiPP, Aptamil, Cow & Gate, and the Netherlands' Friso; in medical care, partners: Germany's Floradix, Germany's Doppelherz, Australia's Nature's Way, Australia's BIO ISLAND and dozens of others, a powerful lineup.

At the same time, Miao Overseas Shopping has its own professionally built overseas buyer team, whose number accounts for 8% of total employees. So far, Miao Overseas Shopping's total number of professional buyers is 623 people.

Their responsibilities include: judging the fashion trends of each season and grasping consumer hotspots; communicating and coordinating with brand owners on activities such as purchasing and online sales; continuously tracking and analyzing manufacturers' order forms and special sale event sales data, using data to support purchasing and special sale event activities.

The professional overseas-shopping buyer team is the foundation for Miao Overseas Shopping to understand industry standards and possess keen fashion sense and product discernment, and it is also the main force in establishing good cooperative relations with multi-brand suppliers and distributors.

At present, the domestic cross-border e-commerce market is growing rapidly, and revenue and profit are in comprehensive growth. Although the domestic e-commerce market is still undergoing deep adjustment, Miao Overseas Shopping's move to invest in online brands.

On the one hand, it can explore the future development of cross-border e-commerce with emerging e-commerce brands; on the other hand, it also lays the foundation for implementing the multi-brand strategy and building an all-channel sales network including commercial streets, large shopping malls, shopping centers, and e-commerce.

Miao Overseas Shopping's own strong team building, plus in recent years the implementation of China's "Belt and Road" national strategy, the rise in bilateral trade volume between China and countries along the route has also driven investment and tourism development. In the future, cross-border e-commerce will only become more and more prosperous.

However, for the medium-sized e-commerce brand Miao Overseas Shopping, crises are not absent.

Major luxury brands have entered Tmall Global across borders and opened official overseas stores, and offline manufacturers are constantly entering online. This trend of online-offline integration will bring a certain impact to online manufacturers.

In the past, brand owners did not put enough effort into e-commerce, and only a small number of brand owners chose to develop e-commerce. However, pressured by the slowing growth of traditional retail, the maturity of internet payment systems, and the rapid expansion of the e-commerce market scale, brand owners have continuously entered online, exceeding 38% as of 2017. In addition, cross-border e-commerce has also slowly shifted from competition for traffic to competition in service systems. In the first half of cross-border e-commerce, market dividends were huge, mainly focusing on increasing sales as the point of competition and seizing more market share, mostly concentrated in front-end links. After mini programs were launched, a new round of traffic grabbing began. Who can grasp this traffic outlet? Under the WeChat ecosystem, mini programs have given the e-commerce industry development opportunities, especially the explosion of community e-commerce. For example, Pinduoduo, through group buying fission in WeChat, accumulated 300 million users and 100 billion yuan in annual total transaction value in just two years, becoming a platform-based e-commerce company that rose suddenly.

In early June, the public account "Abnormal Sister" in Mimeng's WeChat matrix began testing the waters of e-commerce business. Five days after its mini program "Abnormal Grass-Planting Hall" went online, total sales had reached 1.029 million yuan, with 5,587 orders, and the highest transaction price for a single customer was 28,914 yuan.

The successful conversion of "Pinduoduo" and "Abnormal Sister" further shows that whoever can seize the opportunity and ride the tide upward can rise suddenly in the e-commerce army. Therefore, facing the arrival of the next dividend period for cross-border e-commerce, what development strategy will Miao Overseas Shopping adopt next? Let us wait and see.