Learn to run a Douyin account earning 30,000 a month with zero experience

Friendly note:This article is an operations summary my friend Chen Liuye put together after interviewing several Douyin million-follower stars, and he edited it himself.

----The following is Chen Liuye's heartfelt introduction----

When I published this article, I was actually thinking about which skills could help you reach this money-making goal.

To do something, what you need is not a single skill, but a combination of moves.

Take Douyin monetization alone: the combination I give you is data-scraping ability, copywriting ability, and community operations ability.

So for this course, I have given you three skill course packages, and they will all be given to you as long as you sign up.But please note that this is valid before the official course starts, and can be claimed.

I was telling a friend that our own course only sells for 49.9, and the skill packages given away are worth far more than our course price, which is a bit of a case of the tail wagging the dog, haha, but as long as it helps you, these should be given a broader stage.

I am Chen Liuye, founder of "Liuye Notes" and "What Courses Are Worth Learning". After 6 years of entrepreneurship, I have met a great many people.

Some wealthy people around me got onto Taobao in 2008 when it was rising and were pushed by Taobao staff to fake orders, and now their businesses are thriving and their families are happy;

some entered self-media as soon as it emerged and rode the trend to financial freedom;

and some friends, while Toutiao, Penguin and Baijia were competing fiercely, took the opportunity to harvest a round of leeks, and now they have also become officially contracted high-quality content providers.

For their entrepreneurial success, we call it: riding the wave.

Of course, the vast majority of people are not like this. For ordinary people, the more likely destination is to struggle in an ordinary position, endure slowly rising wages, want to break free from the invisible net restraining them, yet feel increasingly powerless.

I asked many people in my WeChat circle how they view today's Douyin?

There were many interesting comments: magical BGM; recording a beautiful life; and those with a deeper understanding would say you can make money through Douyin.

But unfortunately, few people realize this is one of the few usable opportunities we ordinary people have.

1

Douyin

has gone completely viral

Since January, this video app that has taken the world by storm has monopolized the top three on the Apple Store free chart, and now it has knocked the other two to the ground.

Several months ago, daily plays had already exceeded 3 billion, and daily active users once exceeded 60 million

On the WeChat Index and Baidu Index, Douyin is already more than Kuaishou and Huoshan combined

Two microblogs and one Douyin is now the standard setup for all brand new-media marketing

Douyin's latest user data: 60% have a bachelor's degree, male-to-female ratio is 4:6, 90% of users are under 35, mainly in first- and second-tier cities

Where the wind blows, the grass bends; even a towering tree as strong as Alibaba will borrow the power of the wind. With Douyin's strong rise, the saying "two microblogs and one Douyin" has gradually taken root in people's hearts. Whether individuals or companies, all are focusing on it. The huge red ocean of traffic has drawn brands such as Alipay, Xiaomi phones, Airbnb, IKEA and Pizza Hut one after another.

2

Giants

a high-quality platform no one wants to give up

After the "least serious official Weibo", Alipay rolled out the "least serious official Douyin". Through methods such as comedic joke-telling, Alipay quickly hit it off with Douyin users. Within one month of opening,it easily gained 345,000 followers and 786,000 likes.

Xiaomi, which champions technology, went one better at being cute and playful, incorporating more technology and creative elements. Through various cool special effects and wild ideas, it not only conveyed its brand culture to users, but alsoin one stroke gained a million followers.

3

Grassroots

take the stage, each showing their own powers

It cannot be denied that while Xiaomi and Alipay could succeed, the built-in traffic of well-known companies gave them a great deal of support. But the following few cases will make you sigh at how frighteningly low the cost of becoming famous on Douyin is.

In early January, a post-90s girl named Qiuhan uploaded a video on Douyin about tea that can "fortune-tell". No matter what question you ask, when you lift the sticker on the top of the milk tea lid, a corresponding answer is revealed, causing a strong wave of onlookers among Douyin users.

Fei Qiming, a 1996-born young heartthrob, spent only fifteen seconds asking one question: "If your ex-boyfriend and current boyfriend fell into the water at the same time, can I be your boyfriend?" andgained 15.43 million followers and received 38.2 million likes。

There was also a male tourist taking a selfie in Bali who was caught off guard by a wave, and the video actually got more than 5.3 million likes.

If you chase the right wave, you are that self-made success with no background, no capital and no luck.

Most people think they just had dumb luck. These people only see the most worthless things about successful people, and they contentedly settle for the status quo and continue to drift on doing nothing.

Obviously, attributing others' success entirely to luck is a typical ostrich mentality. Apart from finding some pitiful self-comfort, it is of no help to your own life.

4

50 million

plays, no face shown and no editing

This is a case from April this year by Yang Dudu, one of the main instructors of this course. It used no editing techniques at all, and the production process did not exceed 20 minutes. This short video reached 50 million impressions and successfully drove more than 70,000 followers to a WeChat official account.

Douyin's intelligent recommendation mechanism means content creators do not need to build followers from zero. Even the first video posted with zero followers can still create tens of millions of impressions, which gives new-media practitioners a lot of room to play.

Review of the project: 0 budget, 50 million impressions, 3 million likes, 70,000 followers driven to a WeChat official account, and in the end it also brought an extra 50,000 yuan in revenue.

5

Douyin

after hundreds of millions of users, even a grind account can become famous

I know a friend who does Douyin. He just entered the self-media world in August 2017 and started getting into Douyin in January. By now, within three months, his Douyin matrixhas already covered 1 million followers, and he mainly does grind accounts.

This shocked me greatly, because before that I had always thought he had big names and company support behind him, and on the other hand that he had caught Douyin's special period of rapid development.

Later, after talking with him in depth for a long time, I learned that although he is the creator of a million-follower matrix, there is no background support behind him. His success is of course not dumb luck, nor is he some one-in-a-million self-media genius.

When everyone was scrolling Douyin, he truly settled down, carefully studied user needs and the platform's recommendation algorithm, and spent a great deal of effort working out an account-building approach. He told me,the reason Douyin can explode is that it is completely rule-based:

First, use a crawler to scrape the data of all of Douyin's short videos for one day. Here only three directions are listed:

First scrape the distribution of Douyin video publishing times, and on that basis use the publishing time periods as a time reference to obtain the distribution of video like times in the chart below:

Clearly, differences in effect can be seen in the time periods. 13:00 in the afternoon and 18:00 in the evening are peak like periods. So the conclusion is: when you have finished a video and are ready to publish, it is best to choose around these two times.

In addition, most of the 20,000 pieces of data had fewer than 700 likes, and short videos with tens of thousands of likes did not account for a large proportion. This is calculated according to Toutiao's algorithm.

So,1,000 likes is a threshold. Once a video passes one thousand likes along with its share count, its weight will increase, and afterward Douyin will give you the next round of distribution with even greater traffic.

This is a reminder to Douyin users: do not believe the online claims about buying likes and comments. Toutiao's proud algorithmic recommendation will put you in the penalty box in no time, and at that point all your efforts will be wasted.

Afterward I also used my personal connections to verify with friends in the industry who do short videos, and the account-building approaches and tested algorithm recommendations I got were surprisingly consistent.

Now, I have systematically organized the approaches, methods and monetization techniques for running a Douyin account,and developed a course consisting of 5 lessons, each packed with substance, a series of courses combining theory, methods and practice.

Whether or not you have short-video experience, this can quickly enable ordinary people to build a Douyin account earning 30,000 a month in a short time.

Why plan this Douyin course?

Because this is another outlet platform with an extremely low threshold and huge bonuses that I have seen in my 6 years in new media:

1. Douyin's explosive model can be replicated;

2. 15S videos greatly lower the barrier to entry, even beginners can play;

3. The biggest gain this course can bring you is that you can start making money right away.

Why do I recommend you take the course? Because:

1. I will explain theoretical analysis and tell you what kind of content easily goes viral;

2. I will share with you the Douyin algorithm I spent hundreds of hours measuring and testing, freeing you from your biggest confusion about doing Douyin;

3. I will teach you how to make good use of Douyin's traffic distribution, what stacked recommendations are, and what the time effect is;

4. I will tell you which actions will definitely get you put in the penalty box;

5. Also, I will teach you how to optimize operations, how to make good use of the like and comment sections, and how to effectively channel followers to an APP or WeChat official account;

6. Finally, I will teach you hand by hand how to monetize.

Instructor introduction

【】

Chen Liuye

Founder of "What Courses Are Worth Learning" and "Liuye Notes"

Member of the AT Think Tank

New-media marketing consultant for multiple companies

Gained 300,000+ followers on a new-media WeChat official account in 15 days

Operated new-media matrix accounts and successfully monetized 1 million+

【】

Yang Dudu

Initiator of the "Douyin Pan-Culture Alliance"

Co-founder of Yice Culture

In 3 months, created a Douyin matrix with tens of millions of followers

2 years and 20+ cases of hands-on experience in new-media communication at the tens-of-millions level

Sharing theme

"Zero Foundation: Teaching You to Build a Douyin Account Earning 30,000 a Month"

Do you hope to monetize through Douyin?

Do you want to achieve product marketing through Douyin?

Do you not want to miss the short-video outlet?

Are you eager for follower growth?

The Douyin bonus course's first online teaching session

10 major processes + 25 operational strategies + 80 subdivided modules

Unlock new Douyin operation moves

Limited-time special price49.9 yuan

(original price: 199 yuan)

The course is kept permanently and can be replayed at any time

For just the price of a cup of coffee

gain the money-making skill of the current biggest outlet

Long-press to identify the QR code below to subscribe

Course introduction

Introductory lesson: Douyin on the outlet

When the outlet comes, seize it; when the outlet passes, keep it

Lesson 1: Layout

I. Hardware layout

1. Main account and supporting account:

The combination of a main account and a guide account doubles your results with half the effort.

2. Leverage points across all channels:

Systems and tools for collecting content, templates and routines for editing content;

Channels and rewards for publishing content; techniques and platforms for harvesting and monetizing.

II. Content layout

1. Monetization positioning:

Tell you what we will sell in the future

2. Audience positioning:

Tell you who we will sell to in the future

3. Style positioning:

Tell you which audience group to lock onto; what style to position

4. Content template:

Tell you how to design content, follow the formula to ensure quality

5. Expression template:

See through the essence of short video expression, boost efficiency and ensure results

III. Publishing layout

1. Publishing time:

See through the timing rules, seize the traffic peak points.

2. Publishing channels:

Tell you the must-do formula for publishing.

Lesson 2: The Outbreak Chapter

I. Mass production

1. Prepare your ammunition:

Teach you to prepare a video ammunition stockpile

2. Prepare your channels:

Teach you to build publishing channels and prepare

3. Prepare your support:

Make a publishing plan, everything is ready, all that is missing is the east wind

II. Energy storage

1. Tag to lock content:

Give you the content formula, teach you to position users and lock content

2. Testing phase:

Test the outbreak potential of different methods

3. Traffic attraction and fission preparation timetable:

Master the traffic rhythm, improve efficiency

III. Outbreak

1. The great traffic attraction method:

Tell you the classic three moves for attracting traffic, the operating techniques and inside story of 100K+ views

2. The great fission method:

Tell you the common fission formulas, how to capture fans' hearts

Lesson 3: The Monetization Chapter

I. Monetization preparation

1. Monetization platforms:

Tell you which platforms can monetize

2. Monetization process:

Make monetization simple, tell you the monetization formulas.

II. Direct monetization

1. Selling products:

Give you the classic formulas for selling products, so fans and viewers buy automatically

2. Selling services:

Make your fans and viewers never forget non-physical "goods,"

the three unforgettable axes

III. Indirect monetization

1. Selling yourself:

The self-cultivation path of a Douyin influencer.

2. Selling traffic:

Traffic is the universal cure-all, a quick cultivation guide that works for any Douyin account.

Big names recommend it

Course highlights

Feature 1: Easy to understand

Through simple, easy-to-understand language and abundant case explanations, even a complete beginner can quickly master how to play the Douyin short video game. In just 3 lessons, you will learn how to seize this wave of Douyin dividends and gain the opportunity for wealth growth.

Feature 2: Step by step

Through explaining the 3 stages of layout-outbreak-monetization in sequence, it helps you systematically master the methods of gaining followers and monetizing through Douyin. 3 lessons of study time, paired with 2 practical assignment tutorials, help you quickly go from beginner to mastery.

Feature 3: Highly practical

There are many courses about Douyin, but very few have a complete system and can help with practical implementation. Two senior new media big names use their own hands-on experience with large Douyin accounts to take you through a comprehensive understanding of Douyin operating strategies from "philosophy" to "technique," providing you with an execution manual for quickly attracting traffic, gaining followers, and monetizing.

Want to monetize through Douyin?

Want to achieve product marketing through Douyin?

Don't want to miss the short video trend?

Eager to gain followers and grow your numbers?

The Douyin Dividend Course's first online teaching session

10 major processes + 25 operating strategies + 80 sub-category modules

Unlock new Douyin operating positions

Limited-time special price49.9 yuan

(Original price: 199 yuan)

The course is permanently saved and can be replayed anytime

For just the price of a cup of coffee

Get the money-making skill of the current biggest trend

Long-press to recognize the QR code below to subscribe