Is the aquarium industry really unprofitable? An analysis of practitioners' current profitability
What is the secret to success? How many entrepreneurs actually succeed?
You must have self-confidence. Many scientific studies have proven that human potential is enormous, but most people do not effectively develop this potential, and self-confidence is a very important aspect of this. No matter when or where, when you do anything, with this self-confidence you gain a belief in certain victory, and it can quickly free you from the shadow of failure. On the contrary, if a person loses self-confidence, he will achieve nothing and easily fall into permanent inferiority.
On the road of life, the secret to success lies in persistence and perseverance, while the lesson of failure lies in slackness and failing to grasp things firmly. Only those who dare to strive and are not afraid of sacrifice have the possibility of success. Have you heard so much chicken soup that it makes you a little queasy? But this society needs to spread more positive energy. Although we at Hangtei Aquarium are still far from success, and we do not even know what the so-called definition of success is, that does not stop the editor from giving examples today of successful people's cases. How tiring it is to work in the aquarium industry, how hard it is to get started - only you yourself know the hardships of entrepreneurship. You need solid fish-keeping skills, rich aquarium experience, and an understanding of how to use all aquarium products. In the early stage, you do not know how far you can go, and it all depends on that bit of interest to keep you going. Even if your pockets are empty before the next meal, there are too many tears to mention. But not all aquarium companies/stores fail to make money; there are also profitable cases.
Success stories
The Tianjin Flower, Bird, Fish and Insect Market is the largest tropical ornamental fish trading market in North China. Whoever owns a storefront in this market is occupying a piece of golden land. Yet there happened to be a young man named Li Chunqiu who rented a storefront but never opened it. However, this tightly closed storefront could generate several million yuan in sales for Li Chunqiu a year.
Li Chunqiu is a tropical ornamental fish farmer. A few years ago, when he first started his business, his family and friends all advised him to raise high-end ornamental fish, because high-end ornamental fish have high profits. But Li Chunqiu spent his energy on a low-end ornamental fish called the pleco (sucker mouth catfish). It turned out that he had his eye on two things: the pleco is a very easy fish to keep, with a high reproduction rate, and if it could be farmed on a large scale, the total profit would be no less than that of high-end fish; high-end fish are purchased only by specific customers, with small sales volume and high risk, while plecos have large sales volume and are a must-buy for every fish keeper.
In Tianjin's tropical ornamental fish circle, most farmers use glass tanks for small-scale farming, but Li Chunqiu rented dozens of mu of large ponds as a breeding base to farm plecos on a large scale. Plecos feed on various kinds of underwater waste, hence their name, and large ponds are exactly suitable for their growth. After a period of farming, Li Chunqiu's plecos came onto the market in large quantities. Large-scale farming of plecos made Li Chunqiu stand out in Tianjin's tropical ornamental fish circle. At first, he pulled the fish to the market to sell. Later, distributors learned that he farmed a lot of plecos and took the initiative to come to his door to pick up goods. As things developed, a few regular distributors formed a pattern of taking goods at least once a week. After struggling for so long, Li Chunqiu finally no longer had to worry about sales and steadily took the position of boss.
But some time ago, Li Chunqiu noticed that something was not right. The distributors who used to come to pick up goods three times a week suddenly reduced their purchase quantity, and the intervals became longer. Especially Old Zhao, the distributor with the largest purchase volume, suddenly cut down the quantity. After investigating, Li Chunqiu learned that Old Zhao had already gone to other farmers to pick up goods, and in no small quantity. He knew that Old Zhao could not get a better price by going to others; he simply wanted to make Li Chunqiu lower the price of the plecos. In order to change the passive situation of being led by the nose by distributors, Li Chunqiu decided to take the initiative. He rented a storefront of more than ten square meters in the ornamental fish market where Old Zhao was located.
His idea was simple: since he was controlled by others, it would be better to face the market directly himself, which would leave more room for profit. But before he could even get the storefront in order, Old Zhao came to his door on his own initiative. It turned out that after Li Chunqiu rented the storefront, it was Old Zhao's turn to worry. Old Zhao calculated that if Li Chunqiu really did the market himself, removing the distributor link, the price would certainly be cheaper than what he sold, and it would definitely affect his business. After weighing the options, Old Zhao decided to pick up goods from Li Chunqiu again. When the other distributors learned of this, they also restored their previous purchase frequency. Seeing that business had recovered, his family advised Li Chunqiu to quickly transfer the storefront, but Li Chunqiu decided to keep renting it and keep it locked, firmly refusing to transfer it. He said that only in that way would the distributors always have a "sense of crisis," and only then would they cooperate with him for the long term.
From then on, no distributor ever came to him to pressure the price again, and their cooperation remained very pleasant, with annual transaction volume reaching several million yuan. When doing business, if a merchant rents a storefront, he will definitely open it for business. If someone runs a closed-door business, then that person must have a unique business philosophy. Take Li Chunqiu, for example. Although renting a storefront without operating it cost him more than 10,000 yuan a year, he stabilized the distributors and earned a profit of over a million yuan each year. Is such a "closed-door" business not a kind of great wisdom?
Sure enough, smart people's ideas are different from ordinary people's. Although we may not have brilliant ideas, I believe that everyone on the road of struggle will surely reap rewards in the future, sooner or later. So in doing business, you need not only a brain but also perseverance, along with the ability to adapt in all directions. If we do not have these, do not worry either. Entrepreneurship is a path of learning and growth, and sooner or later it will be smoothed out! Let us all cheer together!!!
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