What are the unique selling points of our product? Let me show you
Show off our product's unique selling points
Show off our product's unique selling points, how to build brand DNA, how to avoid vicious price competition
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I'd like to ask about your selling points.
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The selling point is not in the product itself, but is deliberately and artificially reinforced. Take Nao Bai Jin for example - is it really effective? What is actually good for the body, and so on. The feed itself is the same - does it really mean more born and faster growth? Not necessarily. It's just manufacturer promotion~~~~~~~~~
Xiao San
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Where is the selling point?
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Just like a certain company's "seasonal nutrition", I personally think they found a unique selling point. Never mind how much sales volume this selling point can bring to the company's products; at least when you see this company, this brand, you can't help but associate it with "seasonal nutrition". They try to tell people that different seasons have different nutritional requirements. This idea is their original creation, which we call a unique selling proposition. A unique proposition is exclusive; if other companies just follow suit, it may not necessarily be effective.
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Sometimes, we must understand the practice of companies deliberately reinforcing selling points (unless it's behavior that insults people's intelligence). In daily life, 90% of fast-moving consumer goods apply the practice of deliberately reinforcing a certain selling point in all their promotion, and they have gained consumer recognition. The reasons are: First, these companies really do pay more attention than competitors in a certain area, and this attention can indeed bring extra benefits to upstream and downstream. Second, feed is like fast-moving consumer goods; there is not much difference in the product itself, and it lacks barriers such as origin and technology, so unique selling points can only be artificially added to shape the brand's personality, in order to differentiate it from other brands and thereby occupy a unique position for the brand in consumers' minds. This kind of shaping is actually positioning. Having no unique positioning is very scary; finding a unique positioning is very difficult; and executing a unique positioning requires a great deal of effort.
I believe Mr. Zhang's company will do even better!
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For a product to sell well, the selling point is key; a product without a selling point can only be a commodity item, cannot find a brand, and cannot gain momentum in the market
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There is an article in Feed Information titled "The Three Major Models of Chinese Feed Marketing", which introduces Twin's "integrated marketing", Liuhe's "deep marketing", and Purina's "program marketing". Those interested can take a look; perhaps you can find some inspiration for selling points.
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Means of production and means of livelihood cannot be mentioned in the same breath.
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Not bad. By common sense, B2B companies are only required to focus on cost and quality stability. As a means of production, at the current stage, how great is the power of brand for feed, and should resources be invested to build a brand?
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Feed - ordinary people don't believe this stuff
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It lies in the sales method
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I'd like to ask about your selling points.
---------------------
The selling point is not in the product itself, but is deliberately and artificially reinforced. Take Nao Bai Jin for example - is it really effective? What is actually good for the body, and so on. The feed itself is the same - does it really mean more born and faster growth? Not necessarily. It's just manufacturer promotion~~~~~~~~~
Xiao San
---------------------
Where is the selling point?
---------------------
Just like a certain company's "seasonal nutrition", I personally think they found a unique selling point. Never mind how much sales volume this selling point can bring to the company's products; at least when you see this company, this brand, you can't help but associate it with "seasonal nutrition". They try to tell people that different seasons have different nutritional requirements. This idea is their original creation, which we call a unique selling proposition. A unique proposition is exclusive; if other companies just follow suit, it may not necessarily be effective.
---------------------
Sometimes, we must understand the practice of companies deliberately reinforcing selling points (unless it's behavior that insults people's intelligence). In daily life, 90% of fast-moving consumer goods apply the practice of deliberately reinforcing a certain selling point in all their promotion, and they have gained consumer recognition. The reasons are: First, these companies really do pay more attention than competitors in a certain area, and this attention can indeed bring extra benefits to upstream and downstream. Second, feed is like fast-moving consumer goods; there is not much difference in the product itself, and it lacks barriers such as origin and technology, so unique selling points can only be artificially added to shape the brand's personality, in order to differentiate it from other brands and thereby occupy a unique position for the brand in consumers' minds. This kind of shaping is actually positioning. Having no unique positioning is very scary; finding a unique positioning is very difficult; and executing a unique positioning requires a great deal of effort.
I believe Mr. Zhang's company will do even better!
---------------------
For a product to sell well, the selling point is key; a product without a selling point can only be a commodity item, cannot find a brand, and cannot gain momentum in the market
---------------------
There is an article in Feed Information titled "The Three Major Models of Chinese Feed Marketing", which introduces Twin's "integrated marketing", Liuhe's "deep marketing", and Purina's "program marketing". Those interested can take a look; perhaps you can find some inspiration for selling points.
---------------------
Means of production and means of livelihood cannot be mentioned in the same breath.
---------------------
Not bad. By common sense, B2B companies are only required to focus on cost and quality stability. As a means of production, at the current stage, how great is the power of brand for feed, and should resources be invested to build a brand?
---------------------
Feed - ordinary people don't believe this stuff
---------------------
It lies in the sales method