Post-90s college-graduate village official leads the masses onto the road to prosperity

Liu Sheng, 25 years old this year, is a selected college-graduate village official. He uses the knowledge he has acquired, combines it with the local existing advantages to develop e-commerce, and leads the residents of Yanzhuang to shake off poverty and become prosperous.

A few days ago, when the author met Liu Sheng, he was explaining e-commerce knowledge and the process of opening a rural Taobao shop to the residents. These past few days, he has been following the fruit market every day, hoping that this year's Badam apricots can sell for a good price.

It is reported that at present, the apricot tree planting area in Yanzhuang Community, Yuecheng Subdistrict Office, Municipal Development Zone is about 60 mu, of which the Golden Sun apricot planting area is about 10 mu, and the Sanhong Badam apricot planting area is about 50 mu. The annual output of high-quality apricots is nearly 50,000 jin, involving about 40 households and more than 100 people engaged in planting. This year, apricots are in oversupply, prices are low, and sales are difficult, but Liu Sheng actively expanded sales channels and still achieved the sales goal of "good fruit selling for a good price," obtaining relatively good economic benefits.

Liu Sheng said: "Compared with previous years, this year apricots are in oversupply and prices are low. If effective measures are not taken, the fruit growers in our community will inevitably face a situation of high input and low returns. Therefore, new measures must be taken so that good fruit sells for a good price."

Design packaging to "dress up" the apricots. Doing so, on the one hand, helps protect the product during circulation and facilitates storage and transportation; on the other hand, it helps expand brand awareness, increase the added value of the product, and promote the product's entry into a higher-level consumer market.

Open up "farmer-supermarket direct purchase" channels. Actively promote sales to supermarkets in the urban area and establish direct connections, reducing the time cost for fruit growers on the premise of ensuring returns, so that fruit growers have more sufficient time to tend the orchards.

Carry out extensive publicity to attract tourists to come and pick. Use the internet as well as social software such as WeChat Moments, WeChat groups, and QQ groups to carry out publicity work extensively, and encourage tourists to come for sightseeing and picking.

Hard work pays off, and the results were indeed good. The price and sales volume of Yanzhuang apricots were guaranteed, and they successfully opened up mid- to high-level consumer markets including Inzone Supermarket and Convenience Fruit Supermarket. The number of tourists coming to pick also increased significantly compared with previous years. Brand awareness and social recognition were enhanced, the goal of "good fruit selling for a good price" was achieved, and the fruit growers' efforts received the return they deserved.

Liu Sheng said: "Our community has a history of apricot tree planting of nearly 100 years. The apricot tree varieties are excellent. The apricots have thick flesh, small pits, are sweet and delicious, have a long shelf life, and are highly nutritious. All of this comes from the fruit growers' careful management and rich planting experience. The fertilizer used is mainly manure, soybean cake, and sesame oil residue, avoiding the adverse effects brought by the use of chemical fertilizers and ensuring the quality of the apricots as green organic food."