Domestic fruit is cheap but unsellable: where does the gap with imports lie?

In recent years, as living standards have continued to rise, people no longer pursue only affordability as they once did; they have begun to focus on the quality and healthiness of fruit, increasingly preferring to buy somewhat pricier, high-quality fruit. Imported fruit with excellent appearance and flavor has thus become very popular. By contrast, the outlook for domestic fruit is far more bleak.

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Imported fruit is expensive, with a huge price gap compared with domestic fruit, yet this still cannot stop consumers' desire to buy it. The reason lies in the deficiencies in the quality of domestic fruit.

Domestic fruit farmers are out of touch with the market and cannot understand market demand in time; when planting fruit they follow the herd, resulting in a single variety being grown and overcapacity. In most regions, smallholder planting predominates, and a unified, large-scale planting system has not taken shape, so fruit quality varies unevenly. In addition, the heavy application of chemical fertilizers and pesticides leaves harmful substances such as heavy metals in the fruit. Ask yourself: how could consumers eat such fruit with peace of mind?

By contrast, because imported fruit has gone through strict inspection and quarantine procedures and meets standards on all kinds of indicators, it greatly surpasses most domestic fruit in safety, making it consumers' ideal choice at present.

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Therefore, low price is not the core competitiveness of the fruit sales industry; quality is the prerequisite for selling well.
So if domestic fruit is to be more competitive in the market, it must, through standardized production and management, improve fruit quality, upgrade its own value, build a brand with a good reputation, and gain market credibility.

Important note:

In the process of growing fruit trees, fellow fruit farmers should not only strengthen orchard management and improve fruit quality, but also pay attention to the green, healthy nature of the fruit. They can apply organic fertilizer together with microbial bacterial fertilizer to improve the soil and reduce the application of chemical fertilizers and pesticides. The fruit cultivated in this way has enticing color, pure flavor, and is naturally healthy, and will naturally be favored by consumers, bringing fellow fruit farmers more considerable returns.

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