Men are crazy about online shopping, spending 7,000 yuan more than women

According to a survey by the Research, Development and Evaluation Commission of the Executive Yuan, men's average online shopping amount is nearly NT$7,000 higher than women's.

The "102nd Annual Information Officers Joint Meeting" co-hosted by the Research, Development and Evaluation Commission and the Taipei City Government was held this morning at the NTU Hospital International Convention Center, attended by Executive Yuan Minister Without Portfolio Chang San-cheng, Taipei City Deputy Mayor Chen Hsiung-wen, Research, Development and Evaluation Commission Chairman Sung Yu-hsia and others.

At the meeting, the Research, Development and Evaluation Commission released the "102nd Annual Digital Opportunity Survey Results" report, in which the gender participation section found that although women in the internet population are enthusiastic about online shopping and checking prices online, and their average number of purchases is slightly higher than men's, men's average online shopping amount reached NT$20,119, higher than women's NT$13,370.

The survey shows that the highest proportion of online shopping amounts for both men and women falls between NT$1,001 and NT$5,000; between NT$5,001 and NT$10,000, the proportion of women spending is clearly higher than men, but as the amount increases, the proportion of men spending tends to be slightly higher than women; for online purchases exceeding NT$100,000, 6.5% are men and only 1.9% are women.

The survey points out that women have a higher rate of trusting online fan pages and advertising recommendations than men in the internet population, and are more easily influenced by online marketing, but they are more vigilant than men about trusting netizens; men have higher rates than women in participating in online discussions, online video and games, and expressing views on policies and government agencies.

In addition, the survey conducted a digital opportunity survey targeting people aged 50 and above, and found that 43% had used the internet, with Taipei City having the highest internet usage rate; in terms of devices, those aged 50 to 69 have a higher acceptance of smartphones than tablets; for those aged 70 and above, the opposite is true.

The survey shows that for non-internet users aged 50 and above, "not knowing how to get online" is the main obstacle, followed by "lack of motivation to learn."