Shopping site bestseller list: sheet masks take the crown

momo Shopping analyzed nearly 10 million sales records and compiled this year's consumer indicators. The champion of the top 10 bestselling products is sheet masks, with annual sales exceeding 5 million pieces.

momo Shopping currently has 4.5 million members. It statistically analyzed nearly 10 million sales records and compiled this year's top five consumer indicators, including "Everyone cares about their face - Taiwan, China sheet masks are a huge hit," "The battle against rising prices - buying daily necessities by the case is the most cost-effective," "A new group-buying trend - imported snacks are all the rage," "The running boom - women's functional underwear is hot," and "A chain of food scandals - food-safety home appliances sell out in seconds."

According to momo's statistics, the champion of the top 10 bestselling products is sheet masks, with annual sales exceeding 5 million pieces. Calculated by area and length, laid end to end they could almost circle Taiwan, China once. Overall sales of daily necessities grew by 50% compared with last year. Toilet paper alone sold more than 18 million packs a year, and stacked up it would exceed the height of 4,000 Burj Khalifa towers.

In addition, four of the top ten leisure snacks are popular group-buying items. The Indonesian-imported "lava-filled wafer rolls" sell nearly 10,000 sets a month, beating last year's champion, "Calbee Potato Chips," to become this year's new snack favorite. As people increasingly focus on health, products marketed as organic, natural and health-promoting all made the list.

momo Shopping also announced the top ten breakout products of the year. In recent years, the number of women participating in road races has repeatedly hit new highs, driving sales of comfortable sports-style wireless functional underwear; on average, one in every four female members bought one. With the spread of 3C products such as smartphones and tablets, mobile accessories show off personal fashion taste, and high-capacity power banks entered the top 3. With the rise of trends such as "ab lines" and "medical aesthetics," abdominal exercise machines, collagen powder and blue-light hair removal devices all made the list.

It is worth mentioning that with food-safety problems emerging one after another over the past six months, various DIY healthy small home appliances such as slow juicers, air fryers and bread makers grew twofold compared with last year and squeezed into the breakout products.