Higher-value bicycles drive 6.7% growth in unit price
Higher-value bicycles, unit price grows 6.7%

According to statistics from November 2013, the average export unit price of bicycles from Taiwan, China rose to 445 USD, a 6.7% increase from 417 USD in 2012.
Due to slow global economic growth, the bicycle industry, which relies heavily on exports, is also facing a low period of weakening growth momentum. The Ministry of Economic Affairs is promoting higher value-added and service-oriented development in the bicycle industry, assisting businesses in developing key technologies, with complete bicycles moving toward lightweight and low wind resistance, and components moving toward domestic production and intelligent development.
The Industrial Development Bureau cited statistics through November 2013 showing that the average export unit price of bicycles from Taiwan, China rose to 445 USD, a 6.7% increase from 417 USD in 2012. Among them, Giant and Merida ranked 7th and 10th respectively among Taiwan, China's international brands in 2013.
In addition, bicycles continue to benefit from the ongoing effects of the early harvest list under the Cross-Strait Economic Cooperation Framework Agreement (ECFA). The Industrial Development Bureau stated that from 2010 to 2012, complete bicycle volume grew 6.8 times, complete bicycle value grew 7 times, and component value grew 1.8 times.
It is worth noting that in the first 11 months of 2013 compared with the same period in 2012, complete bicycle value grew 1.8 times and component value grew 15%, showing clear benefits.