ASUS Gets Creative: Circle-Flavored Design Lands at Milan Design Week

"Milan Design Week" opens today in Milan, Italy. The ASUS Design Center is showcasing 3 works under the theme "Our Touch of Life," using the "circle" as the main creative element of the exhibition to interpret design thinking.

The 3 circular art pieces created by the ASUS Design Center are all composed of concentric discs of varying sizes, strung together through a central point. The artworks can transform freely between 2D and 3D, and combined with shifting light and shadow refractions, they present different appearances to visitors.

ASUS stated that the "circle" echoes the ASUS Design Center's humanized design philosophy of "intuition," "purity" and "enduring continuity"; the "circle" is the most basic shape existing in nature, and also represents minimalist style.

In addition, the "circle" easily reminds people of the human face, carrying an underlying meaning of warmth and friendliness. Therefore, products under the ASUS lineup such as the ultimate notebook Zenbook NX550 and ZenFone all feature exterior designs with concentric circle elements.

In the product exhibition area, ASUS displays representative flagship products in sections such as "2-in-1 concept models," "smartphones," "ultra-thin and light mobile devices" and "all-around evolution of desktop computers," allowing visitors to experience ASUS's design strength.