Chunghwa Telecom Wins First Place in Brand Awards by 30 Magazine and Manager Monthly for Consecutive Years

(Taiwan Business News) 30 Magazine and Manager Monthly, whose main readership is the new generation of elites, announced the results of their 2014 annual brand survey. Chunghwa Telecom has won, for the fifth consecutive year, the double championship in the telecom service category among the Young generation as both the "Most Frequently Used Brand" and the "Most Desired Brand," and has also been honored for the second time with the "Most Influential Telecom Brand Award." From receiving recognition from mid-to-high-end consumers and senior executives through CommonWealth Magazine's "Golden Service Award," to winning the favor of young elites in the Young Generation Brand Survey and the Annual Brand Influence Survey, the century-old Chunghwa Telecom has become the telecom brand most recognized and favored by consumers across generations.

30 Magazine's "Young Generation Brand Survey" is Taiwan's first survey report targeting indicator consumers of the Young generation aged 25 to 34; Manager Monthly's "Annual Brand Influence Survey" combines real-time online reputation monitoring research, expert evaluation, and consumer surveys to assess enterprises' influence in brand operations, social responsibility, and business model innovation, and selects the annual influential brands across 19 industries.