No more house-hunting like this: Sinyi Realty upends the home-buying model

The first to launch the "Greater Taipei Happiness Express Line" and "Community Home Price Guide," building a SMART home-finding platform

(Taiwan Business News) "I work in Neihu, my parents' home is in Yonghe, but neither of these two places has a property that fits my home-buying budget. Where is the area within a 30-minute commute that can reach both places? And how do I find a well-regarded, well-known community?" Anyone who has searched for a home knows that convenient transportation and well-known communities are almost synonymous with high housing prices, and finding a suitable home based on the two conditions of commute time or well-known community is like looking for a needle in a haystack. Upending the traditional home-buying era in which real estate agents ask consumers only about location, specifications and building age, Sinyi Realty starts from consumer needs and proposes innovative, humanized services, becoming the first to launch the "Greater Taipei Happiness Express Line" and "Community Home Price Guide" innovative services, letting consumers SMART-find a good home through three convenient combinations: "commute time," "well-known community" and "transaction market prices."

Sinyi Realty Chief Information Officer Cai Qiyan said that all successful innovations come from listening to consumer needs. Over the years, Sinyi Realty has stayed close to consumer needs and continuously proposed innovations, leading industry trends, and its impression as the real estate agency leader is deeply rooted in consumers' hearts. Starting from consumer needs and providing the most convenient and optimized services is Sinyi Realty's mission and goal.

In recent years, government agencies have released property information publicly, allowing private parties to freely add value and applications, providing consumers with more transparent information. Sinyi Realty's transaction market prices combine its own transaction market price information with the Ministry of the Interior's actual price registration data, and further, through data reorganization and mashup methods, from the "iPhone home-viewing app," "MRT Life+," "Star School Special Search" and "Transaction Market Price Query," provide customized innovative home-finding services for different groups, upgraded to the "Greater Taipei Happiness Express Line" and "Community Home Price Guide," letting consumers find homes through combinations of commute time, well-known communities and transaction market prices. All of these start from the consumer side and are the best examples of combining property information with value-added applications.