Hua Nan Bank and TPEx [Hua Nan TPEx Winner Life Card] launched

(Taiwan Business News) On the 19th, Hua Nan Bank and the Taipei Exchange (TPEx) announced a joint launch of the world's first securities market co-branded affinity credit card, the [Hua Nan TPEx Winner Life Card], issuing credit card products at four tiers: Visa Infinite and Visa Signature, JCB Precious, and Master Titanium.

In promoting social welfare and social enterprise development, and to gain recognition for the TPEx family's efforts to expand the domestic demand market, and given that credit card spending by people in the country has continued to soar in recent years, rising from 1.54 trillion yuan over the past 4 years to 1.91 trillion yuan last year, a historic high, with consumers' reliance on credit cards for payment behavior becoming ever more evident, Hua Nan Bank and TPEx planned to enhance cooperation between the capital market and banking finance.

The [Hua Nan TPEx Winner Life Card] breaks through the one-to-one discount co-branding concept on the market. Leveraging the diversity of enterprises under the TPEx family, it offers cardholders multiple discounts across multiple brands of domestic TPEx-listed companies, and enjoys one-to-many discounts spanning various livelihood industries. The Hua Nan-TPEx co-branded card satisfies cardholders' consumption needs across all aspects of food, clothing, housing, transportation, education and entertainment with a single card, with discounts from a total of 30 TPEx enterprises.

The [Hua Nan TPEx Winner Life Card] launch presentation was jointly unveiled by Hua Nan Bank Chairman Lin Ming-cheng, TPEx Chairman Wu Shou-shan and other attending guests. Hua Nan Bank President Yang Li-yen stated that the first-year card issuance target is estimated at 100,000 cards. It is also the first credit card in the country issued belonging to the TPEx family, hoping to provide the broad credit card consumer base as well as employees and relatives of TPEx-listed and emerging stock companies with multiple discounts across multiple brands of domestic TPEx-listed enterprises, enjoying exclusive one-to-many discounts spanning various livelihood sectors.

The [Hua Nan TPEx Winner Life Card] is endorsed by Sasa, a food, drink and fun expert from Super Taste, perfectly combining with the six major areas of food, clothing, housing, transportation, education and entertainment of the [Hua Nan TPEx Winner Life Card]. At the same time, through the first wave of online advertising films, it deepens the public's impression of Sasa endorsing Hua Nan Bank credit cards.