São Paulo International Book Biennial in Brazil: Combining Education with Entertainment

(Taiwan Business News) The São Paulo International Book Biennial in Brazil is on display at the Anhembi Exhibition Hall from the 22nd to the 31st, with more than 300 domestic and international publishers exhibiting, and the organizers expect it to attract more than 700,000 visitors.

The theme of this year's São Paulo International Book Biennial in Brazil is "Entertainment, Culture and Interactivity: Coexisting in Harmony." It is the largest book exhibition event in Latin America, and the organizers hope the biennial book fair will not just be a place to sell books, but even more a place that sparks spiritual excitement and the meeting of ideas.

The Brazilian Book Chamber believes that culture can dilute social and economic differences, and that exposure to literature, music and art can further enhance an individual's added value; outstanding literary works have significance for the growth and education of children and adolescents. To this end, the organizers of the São Paulo International Book Biennial in Brazil specially set up eight cultural activity zones, integrating elements such as literature, music, drama, dance and food, allowing audiences to experience diverse cultures, especially children and adolescents.

Former representative of the Brazil Trade Office in Taiwan Abisad, after being reassigned back home, devoted himself to writing expositions on international relations, Asia, Tibet, and the politics and economy of mainland China, and also launched a new book at this São Paulo International Book Biennial in Brazil. Abisad: "Visitors to this São Paulo International Book Biennial in Brazil are all very young. The book fair is not only an important tool for cultural transmission, but also helps the mental development of adolescents."

At every São Paulo International Book Biennial in Brazil, comics are among the most popular books, and adventure reading that combines adventure literature, cartoon comics and illustrations is currently the favorite of Brazilian adolescents. Female student Azevedo from the multimedia design department believes that cartoon comics are more interesting and more engaging than ordinary books, and may even inspire readers' willingness to draw and write themselves.

The Brazilian Book Chamber introduced the traditional European book fairs held in France, Germany and Italy in 1951; starting in 1961, it cooperated with the São Paulo Museum of Art (MASP) to hold 3 editions of the Biennial International Book Fair and Graphic Arts Exhibition; in 1970 it held the first São Paulo International Book Biennial in Brazil, and this year is the 23rd edition. 1030826