Sixth Cross-Strait Media Summit Held in Pingtan

The sixth Cross-Strait Media Summit opened on the tenth in Pingtan, Fujian, drawing more than forty media leaders from both sides of the strait to discuss the path of integration and transformation.

The sixth Cross-Strait Media Summit was jointly organized by Fujian Daily together with Taiwan's Want Want China Times Media Group, the United Daily News Group and others. Taiwan media including Taiwan's Central News Agency, Merit Times, Taiwan China Times, Taiwan Dao Bao, China Daily News, Minzhong Daily and Taiwan Business News all had representatives attending.

Lin Shengfen, a representative of Taiwan's Want Want China Times Media who has devoted forty years to the media industry and chairman of China Television Company, took the four self-innovations undergone by the Taipei Palace Museum over twenty years as an example, advocating that media on both sides of the strait join hands to spread traditional Chinese culture using modern information technology.

Cai Xiaowei, president of Fujian Daily, said that in the future it is necessary to advance win-win cooperation between media on both sides of the strait with a more pragmatic attitude, continue to strengthen complementary resources, and continuously expand and deepen pragmatic cooperation in various fields such as media on both sides of the strait exchanging reporters, exchanging page space, jointly running media outlets and activities, carrying out business seminars, and jointly testing the waters of new media.

Xiang Guoning, president of Taiwan's United Daily News Group, said, "In the past I thought transformation meant reposting content online, but later I found that resources, manpower and financial resources must be invested. This is the most difficult era for traditional media. The environments on both sides of the strait may differ, but joining hands can shorten the path of learning and help find direction faster."

The sixth Cross-Strait Media Summit took the stage on the tenth at the Qilin Honor Hotel in the Pingtan Comprehensive Experimental Zone, Fujian, mainland China. Its theme was "Advancing the Integrated Development of Traditional Media and New Media," and media representatives from both sides of the strait held in-depth discussions on how to break through the challenges of online new media that both sides of the strait currently face simultaneously.

The Cross-Strait Media Summit was launched in 2009 and has been successfully held five times so far, continuously achieving new breakthroughs in promoting joint interviews by media on both sides of the strait, jointly organized activities, jointly run media outlets and exchanged reporters, and it has broad influence in media circles on both sides of the strait.