Clothing brand launches handsome guy kabedon campaign

Buy clothes and get a kabedon from a handsome guy! Female netizens: Please bring it to Taiwan, China

The Ginza branch of a well-known Japanese affordable clothing brand recently launched a "handsome guy kabedon" campaign, leaving female customers super shy! The brand launched a special handsome guy kabedon event. Customers who purchase designated items can go to the event area, pick a handsome male employee, and experience a heart-racing "kabedon." Besides cornering the customer against the wall, the employee will also say things like "Why are you so cute?" and "The clothes suit you so well," pushing the shyness level off the charts and drawing excited screams from women in the surrounding area.

After the handsome guy kabedon campaign video circulated, it sparked heated discussion among netizens. Many netizens exclaimed, "Please bring it to Taiwan, China!" while others excitedly shouted, "Let's form a group and go to Japan to buy clothes!" It is understood that "kabedon" refers to a man cornering a woman against a wall and slapping the wall beside her with his hand, producing a sound. It is commonly seen in confession scenes in romance comics. The term kabedon was also selected as one of Japan's top ten buzzwords of 2014.

GU has jumped on this "kabedon" trend. As long as female customers come in and buy limited-edition items, they can choose to receive a kabedon from a handsome male employee. The selected handsome employee will sweet-talk them, saying, "Why are you so cute?" and "This piece of clothing suits you so well."

Exclusive benefits for women! GU, a subsidiary brand of Japan's Uniqlo, recently launched a heart-racing activity at its Tokyo Ginza store. As long as female customers make a purchase in-store, they can enjoy the service of being kabedon-ed by a handsome male employee. Some netizens said, "Women finally have benefits," and "Please bring it to Taiwan, China."

▲Clothing brand launches handsome guy kabedon campaign