Kitty figurines are outdated: convenience store stamp campaigns go practical and comforting

Kitty figurines are outdated: convenience store stamp campaigns go practical and comforting

In recent years the figurine market has gradually declined, while practicality now leads the convenience store stamp marketing market, targeting office workers' need for comfort.

Do you remember that the hottest convenience store stamp items used to be figurines? A single HELLO KITTY magnet could create 3.8 billion yuan in business opportunities, but in recent years the figurine market has gradually declined, and instead practicality now leads the stamp marketing market.

For example, a convenience store previously launched a cushion and blanket stamp plus cash purchase offer, riding the cold-weather business opportunity; redemptions reached nearly one million, setting a new record high over the years, and now the leading convenience stores have all launched plate and bowl stamp products, targeting office workers' need for comfort.