"Dajia Mazu Cultural and Creative Brand Market" boosts exposure for traditional industry brands

Dajia Mazu Cultural and Creative Brand Merchandise Debuts During Qingming Holiday

Taiwan's traditional industries have a solid technical foundation and quality products, and already possess the conditions to compete internationally. If they can blend the energy of design and cultural creativity, develop innovative and distinctive products, and introduce branding, integrate sales channels and events, the value-added potential for the overall industry to establish itself in Taiwan and set its sights on the international market will be just around the corner. The "Dajia Mazu Cultural and Creative Brand Market," jointly organized by the Industrial Development Bureau of the Ministry of Economic Affairs and Dajia Jenn Lann Temple, is precisely intended to provide more exposure and a promotional stage for domestic traditional industry brands.

Blessed by Dajia Mazu, the pilgrimage bag goes with you

Dajia Jenn Lann Temple has designed a series of folk-culture-rich festival activities to celebrate the Mazu pilgrimage, now in its 12th year. This year, the Industrial Development Bureau of the Ministry of Economic Affairs combined the design energy of legal entities including the Industrial Technology Research Institute, the Taiwan Textile Research Institute, the Chinese Taipei Textile Federation, the Footwear and Recreation Technology Research Institute, and the Stone and Resource Industry Research and Development Center, along with textile-related businesses including Huang Pu International Co., Ltd., Hao Chia Ting Towel Co., Ltd., Dong Feng Menswear, and Man Chi Industrial Co., Ltd., to jointly develop Dajia Mazu pilgrimage lucky bag merchandise. The design features fashionable traditional Mazu totems. Inside the lucky bag are a water-repellent pilgrimage drawstring bag, a baby-grade pure cotton gauze sports towel, a moisture-wicking solid-color functional shirt, and multifunctional functional socks, offering pilgrimage participants thoughtful, practical, and collectible merchandise.

Integrated online and offline marketing activities drive consumer traffic

During the holiday period from April 3 to April 5, 2015 (ROC year 104), the "Dajia Mazu Cultural and Creative Brand Market" exhibition and sale was held, combined with the 2015 Taichung Dajia Mazu International Tourism and Culture Festival and the Dajia tourism shopping district. A total of 10 manufacturers from industries including footwear, bags and luggage, umbrellas, clothing, accessories, towels, bedding, hosiery, textile protective gear, and deep ocean water were invited to set up 40 booths, showcasing brand-designed products directly to the public. In addition to stimulating the economy of the greater Taichung area, it is expected to bring more consumer traffic to the Dajia tourism shopping district and let people learn about Taiwan's quality products.

The pilgrimage lucky bags jointly developed by legal entities and industry this time will be sold from April 3 to April 5 at Booth No. 20, Area B of the Dajia Mazu Cultural and Creative Brand Market, with deep ocean water available for tasting on site. During the event, attendees who like the Industrial Development Bureau of the Ministry of Economic Affairs Facebook page and check in at the event will have a chance to win multiple gifts. Street performer shows will be arranged daily at 10:00 AM and 4:00 PM for the public's enjoyment, and in the stage area, promotional sales activities for various brands' products will be held regularly at 11:00 AM and 3:00 PM daily. The public is invited to visit during the holiday to experience Taiwan's charming brand products.

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