Business Innovation Award: Cathay Securities the Only Award-Winning Brokerage

Cathay Securities' digital services have scored another victory! Cathay Securities' "Stock Lottery App" combines fintech applications to greatly simplify the stock subscription process and time, and with consumers at its core, it grasps the characteristics of social communities and offers a brand-new interactive experience that has won expert recognition, capturing the honor of "Best Customer Experience - Winner" in Business Next's "2015 Business Innovation Award." It is the only award-winning brokerage in Taiwan, China, standing out among numerous competitors to become a benchmark for mobile brokerages. The awards ceremony was held on the 15th at the Taipei Expo Park's Expo Dome, where Lin Chong-jie, Director-General of the Taipei City Department of Economic Development, presented the trophy, and Chuang Shun-yu, General Manager of Cathay Securities, received it on behalf of the company.

Chuang Shun-yu, General Manager of Cathay Securities, stated that receiving this award related to digital services is especially meaningful. In addition to affirming that the company's efforts in mobile services in recent years have gradually borne fruit and bringing great encouragement to all colleagues, it further proves that adhering to an investor-demand-oriented approach is the only sure path to victory. Only products designed with consideration of user experience can truly meet human needs, rather than following the market and drifting with the tide; only by prescribing the right remedy for investors' pain points can a unique competitive niche be created. In the future, the company will continue to listen to customer needs and launch more mobile platform services to fulfill its customer-first service spirit.

Cathay Securities' "Stock Lottery App" is the first of its kind among brokerages in Taiwan, China. It mainly offers three major functions: 'New Stock Tracking,' 'Lottery Reminders,' and 'Social Sharing.' No prior account opening is required to download and experience it immediately. Once you become a Cathay Securities customer, you can also enjoy the added thoughtful services of 'Online Subscription' and 'Winning Result Inquiry.' Stock subscription can be handled with just one App, greatly saving time spent gathering information, and you no longer need to worry about missing investment opportunities due to being busy.