Earning NT$460,000 from one IG post: fashion blogger has a remarkable personal brand value

Instagram is a social channel for many young people, and last year it already had more than 300 million users. Among them, many influencers have large fan bases on IG, and brands, seeing the business opportunity, collaborate with influencers, asking IG influencers to advertise for their companies on their personal pages. An IG influencer pointed out that one IG photo has earned as much as NT$460,000.

A recent report pointed out that, taking the IG account "weworewhat" run by fashion blogger Danielle Bernstein as an example, Danielle Bernstein, who has one million followers, can earn NT$460,000 each time she posts one photo with text on IG in cooperation with a brand! For many office workers in Taiwan, China, NT$460,000 is more than an entire year's total salary income.

Do you think this number is astonishing? You should know that brand payment rates are adjusted according to popularity. Naturally, if it were a higher-profile blogger, such as Aimee Song with 2.1 million followers, or Chiara Ferragni with 3.8 million followers, the figure would be more than the number above. If you are also in the fashion industry, after reading the report, have you thought about switching careers? Then start by building one million followers on IG!