Nantou Lantern Festival cost-benefit ratio reaches 45 times, moves to Nantou City for the Year of the Rooster

The Nantou Lantern Festival, which just concluded, achieved dazzling results. According to statistics from the Nantou County Government, this lantern festival involved an investment of about 20 million, and the Jiji lantern area alone attracted 2.94 million visitor arrivals, generating 900 million yuan in economic output value, with a cost-benefit ratio of 45 times. County Magistrate Lin Mingchen decided to keep up the momentum, and the Year of the Rooster lantern festival will be moved to Nantou City, coordinated with the construction of the sand sculpture park, going all out for tourism.

The Nantou Lantern Festival, which lit up on February 6, went through 24 days of activities and concluded smoothly on the 29th. Wang Yuanzhong, Director of the Nantou County Tourism Department, said that the groundhog and Xiangmin deer topics gained traction, successfully creating buzz for the lantern festival activities. The Nantou Lantern Festival not only attracted wave after wave of visitors, but during the festival period, the lodging and hotel industries along the Zhuoshui River line were fully booked, and snack vendors and stall operators also made a fortune from the lantern festival.

Wang Yuanzhong stated that this year's lantern festival saw 2.94 million visits in Jiji Township alone. Estimating spending at 300 yuan per person, the lantern festival's economic scale was nearly 900 million yuan. Calculating from the lantern festival cost of 20 million yuan, the cost-benefit ratio was nearly 45 times.

As the lights go out and people disperse, the secondary lantern "Fish Leaping into the Dragon Gate" will be lit up anew in Japan. Wang Yuanzhong said the "Fish Leaping into the Dragon Gate" secondary lantern has been decided to be gifted to Miya City, Mie Prefecture, Japan. Nantou's lanterns can also illuminate city diplomacy; this is another benefit of the lantern festival. As for the remaining lanterns, they will be returned to communities or schools to handle on their own or make into installation art.

Since lantern festival tourism has become an important activity in Nantou, Wang Yuanzhong stated that the plan is to move the Year of the Rooster lantern festival to Nantou City. The current preliminary concept is to set up the main lantern area at the convention center by the Maoluo River, and plan itineraries of visiting Nantou during the day and viewing lanterns at night, connecting attractions such as the sand sculptures, the Sky Bridge, and the tourism factories in the Nangang Industrial Zone. Before Nantou's Year of the Rooster lantern festival has even begun, there is already new buzz.