Changhua County Magistrate Wei Ming-ku Attends Corporate Lecture on Brick-and-Mortar Stores

The corporate lecture "The Present and Future of Brick-and-Mortar Stores," organized by the Changhua County Industrial Development and Investment Promotion Committee and the Changhua County Small and Medium Enterprise Association, was held on the evening of the 21st at the Nanguan Beiguan Music and Opera Hall. Changhua County Magistrate Wei Ming-ku attended, and the lecture invited Chen Xianmin, founder of Daphne International Holdings Limited, as the speaker to introduce the present and future of brick-and-mortar stores to the participants and share his own successful experience in industrial upgrading and transformation.

County Magistrate Wei Ming-ku said that the women's shoe brand founded by Founder Chen ranked first in sales among similar products in the Fujian market in China for ten consecutive years, achieving an annual turnover of 3.5 billion RMB. Now is the era of online shopping and e-commerce, yet under such circumstances he was still able to achieve outstanding results through the operation of physical stores, and the process of struggle behind this is worth understanding and learning from. Consumer behavior and market establishment are inseparable. Everyone has their own business strategy and trajectory of struggle, and every market is different. Only through dedicated operation can profits be created for enterprises. The county government will also continue to create a good investment environment to attract investment to Changhua.

Lin Zhulan, chairman of the Changhua County Small and Medium Enterprise Association, the organizing body of the event, pointed out that this time Daphne brand President Chen Xianmin was invited to bring a forward-looking speech to the small and medium enterprises of Changhua County. She believes that after listening to the speech, business owners will make some degree of progress in future transformation or inspiration, and she also thanked the county government and the Changhua County Industrial Development and Investment Promotion Committee for their support of the small and medium enterprise sector. Taiwan's small and medium enterprises are facing major challenges and crises. She hopes that business owners will draw inspiration from this speech, learn how to better pave the way for the future, and consider whether they can make another achievement and create a better future.

Founder Chen Xianmin single-handedly built the massive women's shoe kingdom of Daphne and is hailed as the "Terry Gou of the shoe industry; the reclusive overlord of Jianghu legend," and has now become a legendary figure on both sides of the Taiwan Strait. Daphne transformed to a directly operated specialty store model in 1998, and its winning strategy lay in "seizing the right timing and adopting the correct affordable strategy." From the very beginning, it set the tone that "Daphne will not be the Mercedes-Benz of women's shoes, but the Yulon" and "will be a brand, not a luxury name," deciding to take the affordable route and create a feeling of "noble yet not expensive, exceptional value for money." Daphne's achievements represent the grassroots nature, strong adaptability, and fearlessness of hardship of Taiwan's small and medium enterprises. From contract manufacturing to shifting to the mainland and building a brand in a new jungle, it is well worth learning from.