Miaoli's First Industry-Government-Academia Cooperation Model: Yu Da Smart Mall Opens

With the arrival of the e-commerce era, online shopping has created unlimited business opportunities. To strengthen the marketing of Miaoli's specialty products, Yu Da University of Science and Technology, together with the Miaoli County Government, pioneered the industry-government-academia cooperation "Omni-Channel Smart Mall." On the morning of the 11th, an unveiling and signing ceremony was held on the third floor of the Management Building at Yu Da University of Science and Technology. County Magistrate Hsu Yao-chang and many guests were present to witness the event, hoping to build a friendly tourism and shopping environment of interconnected things through the mall.

Chen Chien-sheng, President of Yu Da University of Science and Technology, stated that through the digital e-commerce marketing broadcast display area, students can gain in-depth learning in e-commerce marketing, and with professional instructors from the industry and innovative courses, the university cultivates e-commerce marketing talent needed by industry. In addition to e-commerce marketing, the university also cooperates with Miaoli's local specialty industries and shops to expand industrial benefits, market Hakka specialty products, and promote tourism.

County Magistrate Hsu Yao-chang went to the site early in the morning and, led by school personnel, learned about the products currently offered by the cooperating merchants and personally tried the shopping page launched by the smart mall. By scanning the QR code with a mobile phone, the product introduction content can be seen immediately. The county magistrate said the county government will continue to devote effort to industrial development. This Yu Da Smart Mall combines industry, government, and academia, allowing cloud technology to be brought into full play in a short time, especially by using QR codes to display Miaoli's high-quality specialty agricultural products and Hakka cultural and creative products, among others. While e-commerce overturns traditional marketing, it can also use the enormous business opportunities brought by e-commerce to upgrade Miaoli's industries, further promote cultural and creative and specialty products, and positively cheer on industry together.