The cultural and creative industry's eye-catching appeal is unstoppable, and Lijisheng invests in cultural creativity to earn from the trend

(Taiwan TB News Network / Reporter Chen Yicheng) In the cultural and creative industry, the film sector's investment returns and reward profits are quite considerable; the most important thing is that the film itself must have market and commercial value. Actively bringing in venture capital funds and profit-oriented capital, so as to make investment and production in the film and television industry more market-oriented. At present, many foreign investors are full of enthusiasm for investing in the film cultural and creative industry, and they want to find Taiwanese film companies with experience in international co-production and distribution. Lijisheng, inheriting the 40 years of rich experience of the Scholar Group, is also actively planning to enter the capital market and attract the willingness of corporate and non-corporate parties on both sides of the Taiwan Strait to cooperate. Listing through the capital market can make Taiwanese films stronger, and Taiwanese culture can reach deep into the international market through films.

Taking the American Hollywood film industry as an example, in 2006, the internationally renowned private equity firm Soros Fund Management successively invested in film production. If global box office and the DVD market are included, the rate of return can exceed ten times or more. Because the gains were considerable, more funds were later invested in about 15 films, setting off a wave of international private equity investment in film production.

Since the cultural and creative industry category was established, it has always been the focus of attention for the government, venture capital funds and investors. In particular, the government has exerted the power of the administrative system, combining the Ministry of Culture of the Executive Yuan, the GreTai Securities Market and other ministries and bodies to develop a multi-level fundraising platform, precisely in the hope that through the clustering effect of featured industries at the GreTai Securities Market, it can attract more attention, enable cultural and creative enterprises to raise operating capital and grow and develop in the capital market, and further increase visibility, attracting more potential cultural and creative people to enter this industry, making Taiwan's cultural and creative industry more internationally competitive. With policy continuously going long, following the biotechnology industry, the cultural and creative industry will become a new highlight of the stock market.

Creating a beautiful lifestyle drives the competitiveness of Taiwanese brands

Because the cultural and creative industry drives high added value and causes relatively little environmental pollution, promoting cultural creativity can help Taiwan's industrial transformation, which is precisely the government's long-term policy direction at present. The cultural and creative industry is the key to leading Taiwan's future. Whether the cultural and creative industry can flourish depends on the complementary forces of entrepreneurs' passion, public fundraising, government incentives and funding subsidies. The creative content industry is a symbol of national strength, and the rise and fall of the film, television and entertainment industry and the strength or weakness of national power are mutually causal. When national power is strong, the film, television and entertainment industry is naturally prosperous; the market promotion experience of advanced countries shows that one must first sell a "beautiful lifestyle" before one can sell beautiful products to others. The film, television and entertainment industry is precisely an indispensable key player in selling a "beautiful lifestyle." Through the revitalization of the film, television and entertainment industry, cultural and creative content is exported overseas, letting more consumers feel Taiwan's beautiful life and thereby identify with Taiwan's brands and products.

Investment trends have become the focus target of cultural and creative industry players. For investors, whoever can position themselves one step ahead of the trend has a chance to obtain the best returns. The cultural and creative industry is worth investors' continued attention. The advantage of Taiwan stocks in electronics OEM manufacturing is not what it used to be, and the threat of the red supply chain across the strait is growing ever greater; only soft power will not be eroded by price-cutting competition. Under the premise that the government is actively promoting cultural creativity, cultural and creative stocks are indeed worth continued attention. As for the investment thinking of investing friends, no matter how your investment portfolio has performed in the past, this opportunity has now arrived, a chance to change the future, and cultural and creative stocks should be included in your investment portfolio. Perhaps most people cannot, like tycoons, make large-scale acquisitions of film and cultural and creative related companies, but by investing in high-quality cultural and creative industry stocks, they can likewise keep pace with tycoons and create another pot of gold in life.

According to statistics, the scale of Taiwan's cultural and creative industry has reached 785.5 billion yuan, growing by more than 50% compared with 10 years ago and accounting for 5.16% of GDP. Seeing the cultural and creative business opportunities, the Financial Supervisory Commission is promoting the "Star Cluster Plan," allowing film, television and music companies to register on the emerging stock market or list on the stock exchange or over-the-counter market, and making good use of the capital market to raise funds and expand the scale of these cultural and creative companies. In the future, besides deepening their roots in Taiwan, they can also deploy in the global market. When Lijisheng develops to an appropriate point in time, it plans to release part of its equity to the general public. In addition to absorbing public funds, it can also share the fruits of the enterprise's growth with the public. In this wave of IPOs by film, television and music businesses, Lijisheng has seen Taiwan's cultural and creative trend accurately and seized the opportunity. Lijisheng plans to pursue multiple approaches this year, including films, mobile games and artist management, and is actively preparing to apply for registration on the emerging stock market. It plans to be listed on the emerging stock market within two years, and it will be a rising star of cultural creativity in the foreseeable future!