"Branding Taiwan" Tainan Session Connects Businesses North and South to Help Brand Upgrading

To help local businesses build strong brands, the Industrial Development Bureau of the Ministry of Economic Affairs has specially expanded this year's implementation of the "Branding Taiwan Development Plan Phase II - 2016 Brand Enterprise Exchange Series," cooperating with local city governments to connect potential brand manufacturers in industry association alliances across the regions for sharing and exchange, and providing local businesses with brand consultant consultation and diagnosis services.

The Tainan session was held on October 26, co-hosted by the Industrial Development Bureau of the Ministry of Economic Affairs and the Economic Development Bureau of Tainan City. In the morning, Strategy Director Cheng Tsung-hsin of Chuangjing International Brand Consulting, Chairman Chen Chun-li of Hei Chiao Pai Enterprise Co., Ltd., and General Manager Chen Chin-chao of TYC Brother Industrial Co., Ltd. were invited to give featured presentations, bringing together representatives from diverse local industries including biotechnology, textiles, fashion, machinery, automobiles and motorcycles, green technology, and tourism factories for exchange. In the afternoon, nearly 30 brand consultants and counseling unit representatives cooperating with the Branding Taiwan Development Plan gathered to head south and conduct one-to-many consultant consultation services with potential brand enterprises in Tainan.

In the morning Brand Pilot Exchange Session, the director of Chuangjing International pointed out the advantages of niche thinking from common blind spots in Taiwan brand management, and demonstrated transformation cases of using niche thinking for brand upgrading. Chairman Chen Chun-li of Hei Chiao Pai shared the story of building brand innovation with quality, taste, and character as core values. General Manager Chen Chin-chao of TYC emphasized at the meeting that a brand is an extension of corporate culture, and that only by establishing a company-wide brand management system from the inside out and practicing the brand spirit can a company become the only one in the hearts of more customers. In the afternoon brand consultant consultation session, the Industrial Development Bureau led several brand consulting firms from the north to conduct matchmaking consultations with key industry potential manufacturers recommended by the Tainan City Government, connecting north and south to jointly discuss brand development directions, which was highly recognized by the consulting enterprises.