Xingang Township, Chiayi County's Vegetable Agricultural Industry Zone Develops Safe Agriculture

Water spinach and sweet potato leaves account for over 60% of the market share at the Taipei wholesale auction market. In the 104th year of the Republic of China (2015), Xingang Township in Chiayi County established a 147-hectare Vegetable Agricultural Industry Zone, promoting the brands "SHE (Safe Health Energy)" and "Good Room Products," successfully entering the supply chains of Wa Cheng and PX Mart, earning a solid market reputation and bringing substantial income to farmers.

Xingang Township is a major vegetable-producing area in Chiayi County, with considerable output value and a widely praised reputation for quality. The "SHE" brand focuses on "protecting health for the family," symbolizing that from production to sales, from farm to table, every link including producers and farmers' associations strives persistently to safeguard public food safety and health. "SHE" ingredients feature the finest agricultural products locally produced in Xingang Township, with contents varying by season and composed of seasonal fresh fruits and vegetables. Small-packaged vegetables include water spinach, sweet potato leaves, amaranth, and bell peppers; fruits include tomatoes, pineapple, and Meinong melon.

The "Good Room Products" trademark highlights "greenhouse production." The gift box contains 6 boxes of 300-gram small-packaged Yu Nv cherry tomatoes, with thin skin, abundant juice, and a sweet taste that delights consumers' taste buds, suitable for both personal use and gifting.

The food safety scandals have left the public feeling anything but reassured. Consumers seek fresh, safe, and healthy agricultural products. The Chiayi County Government, through the industry zone project, invited Council of Agriculture advisors, improvement station experts, and county government coaching teams to guide farmers across five major dimensions: agricultural land utilization, organizational integration, cultivation and training, production and marketing management, and environmentally friendly practices, building a safe and secure vegetable supply platform, so that when consumers think of safe vegetables, they think of SHE, think of Chiayi, and think of Xingang.