Taichung City Council Meeting Mayor Lin Chia-lung: Building a City Brand and Boosting Tourism

The Taichung City Government is promoting tourism through an "in via Taichung, out via Taichung" travel model, not only actively opening up routes and flights, but also successively establishing tourism friendships with foreign cities, improving the quality of accommodation services, and organizing various tourism activities. In the "Top 100 City Destinations" report released this year by research firm Euromonitor International, Taichung entered the top 100 for the first time, showing that the city government's efforts to promote tourism have been recognized. Mayor Lin Chia-lung said that promoting tourism is closely related to city positioning and marketing. Taichung will attract more people to visit and invest in Taichung through distinctive marketing, and hopes that through various efforts it can strengthen citizens' sense of city pride and build a livable city.

Chen Sheng-shan, Director-General of the Taichung City Tourism and Travel Bureau, delivered a special report at the city council meeting on the 20th titled "2016 Administrative Achievements and Major Administrative Progress in 2017 - Tourism Development Strategy for a World Top 100 Tourist City," explaining the city government's tourism development strategy and achievements, as well as its ideas for promoting tourism in the future.

Mayor Lin Chia-lung said that urban development strategy must be "people-oriented." Taichung is positioned as a "livable city, capital of life." In addition to giving local residents a good life, it must also attract people from all sectors to travel and invest here. Therefore, how to attract tourists or investment is the core goal of the city government's policy implementation.

Mayor Lin Chia-lung emphasized that Taichung is about to become the second-largest city in Taiwan, China. The city government will continue to bring out Taichung's characteristics, enhance everyone's identification with Taichung, strengthen the sense of city pride, enable more citizens to enjoy a good life, and be willing to share this livable city with everyone.