Taoyuan Mayor Cheng Wen-tsan attends the "Peach Maturity" marketing press conference

At the hall of the Department of Cultural Affairs, Taoyuan City Government on the afternoon of the 22nd, Taoyuan Mayor Cheng Wen-tsan attended the "Peach Maturity - Taoyuan City Mama Peach Marketing Press Conference" and stated that May peach, also known as "Mama Peach," is a distinctive tropical honey peach in abundant harvest in May. Since 2015 (ROC year 104), the Taoyuan City Government has built the "Mama Peach" brand, making the name "Mama Peach" increasingly well-known; in 2017 (ROC year 106), the "Mama Peach" harvest was abundant, totaling 80,000 boxes, which will be sold through diversified methods such as exhibition and sales events, online or telephone orders, and direct sales at the place of origin, allowing more people to taste the delicious "Mama Peach" from Fuxing District. Everyone is also welcome to respond by purchasing them as gifts for their mothers to express filial piety.

Mayor Cheng Wen-tsan said that "Mama Peach" is the fruit of the hard work of Atayal fruit farmer mothers. Although smaller than Lala Mountain honey peaches, they are very high in sweetness. This year, they went on sale early on May 20 and 21 at Huashan Hope Square, selling 843 boxes; a series of booth exhibition and sales events will follow, including sales at the Taipei City Huabo Farmers' Market on May 27 and 28, at the Airport MRT A1 Taipei Main Station and A8 Chang Gung Memorial Hospital Station on May 29, 30, June 3, and June 4, and exhibition and sales events at the square in front of the Taoyuan City Government from May 31 to June 3.

Mayor Cheng Wen-tsan also said that in order to promote the 80,000 boxes of "Mama Peach" in abundant harvest this year, the city government, in addition to physical sales at the place of origin, has also added online shopping platforms to increase the proportion of self-production and self-sales at the place of origin, and has cooperated with President Transnet Corp. (T-cat) so that dedicated vehicles go to each collection and distribution point in the tribes every day to collect Mama Peaches, in order to keep them fresh and maintain quality, allowing fruit farmers to focus on cultivation and, through the most convenient method, sell juicy and delicious "Mama Peach."