Travel agency launches "Journey on" App, Romance of Provincial Highway 3 debut

The "Journey on" App, developed by Lion Travel, held a launch press conference on the 23rd at the Bopiliao Historic Block in Wanhua, Taipei. Hsinchu County Government Secretary-General Cai Rongguang, on behalf of Hsinchu County Magistrate Qiu Jingchun, attended to introduce the various attractions along the "Romance of Provincial Highway 3," including 3 large-scale art installations set up along the route: "Tea House," "Seed Planet," and "Beside." Visitors are welcome to come and enjoy Hsinchu County.

Secretary-General Cai Rongguang stated that after Provincial Highway 3 enters Hsinchu County from north to south, it passes through 7 townships along the way, including Guanxi, Hengshan, Qionglin, Zhudong, Baoshan, Emei, and Beipu. With "tea culture" as its theme, it integrates resources along the route such as humanities and history, arts and culture, the natural environment, landscape features, and local industries. It is a tourism model focused primarily on developing Hakka cultural tourism, supplemented by experiential visits to the cultural and industrial life of settlements, creating a new international tourism highlight with the qualities of "slow food, slow travel, slow living."

Huang Xinchuan, General Manager of Lion Group's Baoshi Travel Service, said in his remarks that with the rapid development of mobile communication technology applications and the rise of destination tourism, the era of smart tourism has officially arrived. In view of this, Lion Travel, with the design concept of staying close to consumer needs, has officially launched the mobile app "Journey on." It not only features more than 5,000 Taiwan travel products and multiple market-exclusive specialty products, but also offers an ultra-user-friendly interface, along with selected itinerary experiences and specialty tickets at the lowest prices on the market. By downloading the "Journey on" App, users can easily satisfy diverse needs for food, accommodation, transportation, travel, shopping, and entertainment, and enjoy all of Taiwan economically.