Wenxian peppercorn 2 million crowdfunding project officially launched
On June 19, the e-commerce startup team formed by Wenxian Renhe Agricultural and Sideline Products Co., Ltd. and college-graduate village officials of Qiaotou Town launched the crowdfunding project "Wenxian peppercorn, a thousand miles of numbing fragrance, green industry boosts poverty alleviation," with a target amount of 2 million yuan.
Right now is precisely the time when Wenxian's "Dahongpao" peppercorns are about to ripen and hit the market. Qiaotou Town, as one of Wenxian's main peppercorn-producing areas, has a total peppercorn planting area of 5200 mu, with an annual output of 240 tons. The finished peppercorns are bright in color, thick in peel and plump in flesh, with a crisp, numbing, mellow fragrance and excellent quality. They are deeply loved by consumers and sold far and wide across the country. Zhang Peng, secretary of the town Party committee, said that during the project preparation stage, the company signed contracts with 1370 impoverished peppercorn-growing households, and will purchase peppercorn products at above-market prices on a priority basis, so that the impoverished households can benefit. At the same time, agricultural technicians were organized to step in and provide guidance starting from such stages as fertilizing and weeding by the peppercorn farmers, to ensure product quality.
"In carrying out the e-commerce crowdfunding project, we must give priority to purchasing and selling the peppercorn products of impoverished households. And we will return 90% of the funds raised through crowdfunding to the impoverished households to ensure their stable income growth." Ren Fuquan, manager of Renhe Agricultural and Sideline Products Co., Ltd., said that the company has now formed an industrialized operation model integrating "company + farmers + base + e-commerce transactions." More than 60 jobs have been created, and more than 60,000 farming households will benefit directly through the company.
In order to make this crowdfunding campaign a success, the Wenxian County People's Government endorsed and recommended the project, promising all participants and supporters that the peppercorns from Wenxian's Qiaotou production area are original-ecology, natural green, seasonal agricultural products. It also guaranteed that it will work together with the staff of the crowdfunding website to supervise the smooth progress of the project until its successful conclusion.
It is understood that as of now, Wenxian's peppercorn planting area has reached 250,000 mu. By the end of 2016, the area bearing fruit had reached 116,000 mu, helping raise the per capita income of farmers in peppercorn-producing areas by more than 1900 yuan. The peppercorn industry has become one of the pillar industries for enriching the people and strengthening the county.
It is also understood that at present, other townships in Wenxian are carrying out various types of crowdfunding activities according to different agricultural products, in order to promote both good production and good sales of specialty agricultural products and maximize the benefits for the farmer masses. (Dong Chao)