Shanxi farmer livestreams to sell agricultural products, annual income increases 10 times

In Wuxiang County, Changzhi City, Shanxi Province, there is a village with an altitude of 1.2 km and steep terrain. It is quite difficult for the villagers to go up and down the mountain. The whole village has 200 households; among them, 50 households are poor households. Farmer Old Zhang is one of these households. This village's economy is relatively poor. Driven by the internet economy, Old Zhang learned a new model and started doing internet livestreaming to sell his own agricultural products.

The villagers in the whole village mainly grow walnuts, soybeans, and millet, and raise some poultry at home. Usually, the villagers' agricultural products are sold by waiting for others to come to their door to purchase them, and usually the buyers only come once every one or two months. The prices are low. Some villagers simply push small three-wheeled carts out to sell. But this way, going to town takes a long time, and they still may not sell everything; whatever is not sold still has to be sold at a low price or taken back home.

Last year, the local government set up Internet Plus training courses for the villagers; villager Old Zhang was one of the participants. With the power of the internet, Old Zhang opened his own online store and did a livestream that same day, describing the whole process of growing his agricultural products, growing with organic fertilizer, and using his own cow dung and sheep dung to grow millet. That night, Old Zhang sold more than 20 jin of millet, and the price was 3 times the original (previously millet was 80 yuan per jin); now it sells for 240 yuan/jin. Having enjoyed the benefits, Old Zhang would livestream every week to let netizens see his growing and breeding process. For a time, Old Zhang became the internet expert in the village. He completely became the village's internet celebrity.

After becoming an internet celebrity, Old Zhang did not forget his original intention and helped other villagers sell products through the internet model. For a time, the whole village became popular. The products that originally needed to wait for buyers to purchase were sold out at once; the millet, soybeans, and walnuts that originally needed to be pushed out in small three-wheeled carts to sell could be sold directly online. The farmers' incomes increased, and they no longer worried about agricultural products being unsellable.

The Internet Plus model has already reached deep into rural areas. Rural people's own products are all especially good. Under the Internet Plus model, people can buy more authentic agricultural products; purely natural, with no additives, which is a kind of guarantee for consumers. Under the Internet Plus model, farmers and consumers establish a link through the platform. The consumption model is simplified, and one cannot help but praise it.