Carrefour teams up with Joyvio to launch blueberries delivered via "48-hour full cold chain"

Recently, the global retail giant Carrefour joined hands with China's leading fruit industry enterprise Joyvio Xinrongmao Group to create the "2017 Joyvio Blueberry Eye-Care Festival - South China Stop", which kicked off with a burst in Shenzhen, inviting the public to taste the fresh and sweet flavor of blueberries delivered via "48-hour full cold chain". The Carrefour - Joyvio Blueberry Eye-Care Festival aims to promote a healthy and quality fruit lifestyle and draw more people's attention to their eyes.

The "2017 Joyvio Blueberry Eye-Care Festival - South China Stop" opens in Shenzhen

A person in charge at Joyvio Xinrongmao said that Joyvio blueberries are the star product the company is proud of. From the very start of cultivation, Joyvio blueberries involve carefully selected premium varieties and meticulous care, with ecological cultivation in high-quality production regions selected from around the world, ultimately producing good fruit. Every blueberry is hand-picked, and the production line automatically sorts them according to standard procedures to ensure the excellent quality of every blueberry.

The public takes part in the event

The Carrefour - Joyvio Blueberry Eye-Care Festival pioneered a comprehensive fruit experience and fashionable crossover in the fruit industry. Through direct consumer experience, it lets more people taste fresh, bursting Joyvio blueberries at the best time of year for blueberries, kicking off a summer of eye care. A person in charge at Carrefour said that Joyvio Xinrongmao, as Carrefour's long-term strategic partner over the 22 years since Carrefour entered China, has always been committed together with Carrefour to letting consumers enjoy fresh fruit, enhancing the quality of healthy living for the public, and promoting the sustainable development of China's fruit industry.

China Kiwifruit Industry Network (www.51qiyiguo.com) adopts an "Internet + industry" approach, centering on Wugong kiwifruit and reaching kiwifruit upstream and downstream enterprises nationwide, integrating industry resources to form a national focus center for the upstream and downstream of a single product industry. It provides information services for the ecological supply chain of kiwifruit cultivation, processing and sales, driving the online upgrading of the industry.