Gucci invited 15 artists to interpret through illustrations that women wear perfume not to please men

Hangzhou today is so hot it's making people dizzy, and temperatures will keep rising over the next few days. As it gets hotter and the smell in the air isn't great either, this is the time when we really need fresh, pleasant floral scents.

This spring Gucci launched the new-generation Gucci Bloom perfume Acqua di Fiori, blending scents of jasmine, tuberose, black currant buds and more, with a green forest feel mixed with light floral notes, perfect for this season.

But the biggest highlight of this perfume isn't the scent, it's the advertising campaign. Gucci not only shot a big campaign for it, but also invited 15 female artists to draw their impressions of the perfume in illustrations. That's pretty impressive. April is encountering an illustrated perfume review for the first time - what exactly would it look like?

{Peony Girl Vol.736 }

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Artists' perfume reviews

Before talking about these illustration stories, we should first introduce today's starring perfume in the usual way, otherwise everyone might be completely lost when it comes to the artists' wildly imaginative expressions.

Because they look like this

And also like this

And there are even more brilliant and hard-to-understand ones. April considers herself quite imaginative, but even she was left with a face full of black question marks, completely tangled up and unable to make sense of it.

So let's first dig into this perfume and its whole family. Once we're familiar with them, would we still be afraid of not understanding these illustrations (cough cough, we still need to have some confidence)?

First we need to get to know its family members, which are also its predecessors,The first generation Gucci Bloom, in full bloom。

The first perfume launched after Gucci creative director Alessandro Michele took office, and it became an internet-famous hit as soon as it hit the market in 2017. The reason it blew up was simple and blunt: the packaging and bottle were just too beautiful, and no fairy maiden would refuse it.

The scent is a matter of opinion. A white floral accord of jasmine, tuberose, iris root and honeysuckle, with jasmine the most prominent, like walking into a garden full of blooming jasmine. Some people become obsessed and linger, while others avoid it.

The second-generation Gucci Bloom newly released this year hasbeen upgraded and improved in every aspect. With the success of the previous one, it would be hard for it not to be a hit.

The 2.0 version is called Acqua Di Fiori, an Italian name, which translated literally into Chinese meansWater of Flowers。

The packaging swaps the red-toned plant pattern for green, giving a cooler spring-summer feel. The bottle also has more green elements, with a lush green waxy leaf print blooming on the pale pink bottle.

Pink paired with green is not only not tacky, but also a hot trending color combination

The scent follows the original version's refined, rich white floral accord, and on this basisaddsblack currant buds, full of greennotes, making it fresher and more energetic.

Not too sweet, and not too unisex either,women of all ages and different personalities can wear this scent without it feeling out of place, and can still radiate their own charm。

Unlike most perfumes, which use "man-catching" as a gimmick, enhancing women's charm to attract the opposite sex, this eau de toilette'sformulation was inspired by friendship between girls.

Being with your besties, strolling through a garden, having afternoon tea, gossiping, or playing in the water... being your happiest and purest self. Water of Flowers hopes to bring women a more vivid, energetic and fresh quality.

In the Gucci Bloom ad directed by Glen Luchford, Dakota Johnson, Hari Nef and Petra Collins form a highly photogenic bestie trio

Gucci's creative director Michele, whom we have introduced before, is a flower-loving boy who knows how to appreciate the beauty of flowers and women.

He hoped to use a fresh, rich white floral scent to make people feel as if they were in a grand garden full of flowers and plants. Thus the two Gucci Bloom perfumes came to be,showcasing women's multifaceted charm as colorful and vibrant as a garden。

No matter how much the seller praises a perfume, it can't compare to the usefulness of buyer photos, even if we might not quite understand this "buyer show" either.

Gucci, always good at playing around,invited 15 female artists to create illustrations of their impressions of this perfume, and released them as an advertising campaign on ins.

Fifteen female artists from around the world with wildly different creative styles each brought their strengths, and so we have these very interesting yet very strangeillustrationsabout。

Fee Greening

Fee Greening is an illustrator from London,skilled at using pento draw. Her illustration style is deeply influenced by medieval, Gothic and Flemish culture, vintage yet delicate.

This time her illustrations showthe process of girls transforming, blooming, and growing into women。

Girls dance beneath fresh flowers and green leaves,

play with bees and butterflies,

and finally bloom and transform together.

Looking closely, you'll find that one foot of the girl in the painting is shaped like a tree root, inspired by the Mandrake, also called mandragora, which often appears in literature, such as in Harry Potter and Pan's Labyrinth.

Legend says the mandrake is a half-human, half-plant creature that lets out a loud scream when it breaks through the soil.

Joana Avillez

Joana Avillez is a New York illustrator whose works are usually very concise, but her delicate drawing style paired with witty text gives her a strong personal style. She likes to paint with watercolors and markers.

She created four girls with completely different styles for this perfume: upside-down girl Dorinda, berry girl Lucinda, silkworm chrysalis girl Belinda, and flower-headed Miranda.

She dressed these girls respectively with plant ingredients from the perfume such as black currant, green leaves and white pine resin.

Joana hopes each little character can show something special, maybe a smile, maybe clothing. In short,every girl is different。

Emma Allegretti

Roman illustrator EmmaAllegretti created a self-conscious girl who loves wearing Gucci, teaching everyone life's first lesson: how to bloom.

From an insecure homebody to deciding to change, she blended Water of Flowers herself, thereby gaining confidence and blooming into her most beautiful self.

This is the easiest story to understand so far.Perfume, bags, clothes - these beautiful things are like weapons for women, bringing us confidence and beauty。

Frances Cannon

Frances Cannon is a Melbourne illustrator. The female figures in her work are all chubby and unclothed, yet with just a few strokes she vividly outlines their different states and moods.

In this themed creation, sticking closely to the theme, she combines women and nature. These female figures coexist with nature and keep growing until they can touch the stars,discovering the beauty of life by embracing nature and themselves。

Langley Fox

American illustrator Langley Fox is skilled at pencil drawing, with a realistic and lifelike style much like fine brushwork.

She used plants to present different aspects of this perfume, such as the plant print on the bottle and the black currant and white pine resin among the perfume ingredients.

However, it's far from as simple as what meets the eye. Within the lush floral scene are exquisite faces, expressing women's anxiety about growing older.

Polly Nor

Polly Nor is also a London illustrator, and her painting themes are all women and demons. The theme expressed this time is: when you're with your best friend...

You can tell from the image that it's very close to life, inspired by her own daily time with friends.

When you're with a good friend, you're your true self. Never mind clothes and masks - even your "human skin" can be taken off, revealing the truest inner self bare.

Nourie Flayhan

Lebanese illustrator Nourie Flayhan's works feature gorgeous colors and exaggerated styling, very much capturing the essence of Gucci. She used her brush to show the relationship between nature's mystery and humans.

"We rise from the water together, bloom together, and create the most beautiful sea of flowers together." It explains the origin of humans and plants, and also expresses her love for the power of nature and living things.

Joy Miessi

Also from London, illustrator Joy Miessi, inspired by her favorite park, painted happy childhood memories recalled, as well as stories between herself and her friends.

Bright tones, simple line figures and plants, plus the text on the drawings, look a lot like drawings made by a child at home, full of childlike innocence and fun.

Amber Vittoria

Amber Vittoria's paintings express that friendship helps people improve, meeting a female friend you admire and learning from each other for a lifetime.

Phoebe Collings-James

Phoebe Collings-James, on the other hand, depicts the emergence of a silkworm chrysalis becoming a butterfly, and uses poetry to tell a story of female transformation.

Coquelicotmafille

This French-Italian artist used multiple forms to create these works, including embroidery, writing, and painting on canvas and walls.

Different people and many different stories intertwine,

Frances Wilks

Graphic designer and creative director Frances Wilks drew inspiration from her own loved ones and the time spent with them.

She paints her memories and experiences, wanting to tell everyonelife is an adventure led by yourself, hoping people will write their own stories.

Rowan Blanchard

Rowan Blanchard's work for Water of Flowers is very special - it's a poem, inspired by Alia Penner's work, a girl sitting among black currant flowers.

And so this poem came to be: (I originally wanted to translate it for everyone, but... there's no time. If you're interested, leave a comment and tell me, and I'll translate it for you~)

Phannapast

From Thailand, Phannapast's protagonist in her painting is a magical flower that (surprisingly) doesn't like water, until one day a heavy rain fell, and she slowly bloomed, only then understanding the meaning of spring.

What Phannapast wants to express is that as long as you have spring in your heart, it will always accompany you, until finally you reap a flourishing abundance of flowers.

Verena Smit

Brazilian artist Verena Smit used ancient botanical plates and poetry to interpret the ingredients of this perfume.

While the female artists used their brushes to praise the joy and vitality of youth, they alsodepicted the process of women's growth, friendship, mature transformation and showing their true selves。

This is also the spirit that Gucci Bloom Acqua Di Fiori wants to express: no matter what kind of girl you are,use perfume to show and express yourself, not to please others。

After seeing the works of these 15 artists,

(After writing this I've forgotten how to count)

Which group do you love most?

Which female artist understands you best?

April herself has already been won over by the perfume,

but it's not on the market in China yet,

and it's already available for purchase abroad.

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