How do you choose a gift for Mom? Big data tells you what they need

This Sunday is Mother's Day, and every year at this time "Mom" has the strongest presence. Many people go all out on this day, from picking gifts to public declarations on social media, doing their utmost with loud enthusiasm.

Once Mother's Day is over, moms retreat to the back seat again, put in the blocked group on social media, and nagged at in daily life. Everyone works overtime, goes out to have fun, plays games, binge-watches shows, but rarely calls Mom or chats with her.

How much do you know about your mom? Is the gift you picked what she needs? Tonight, let's use a set of big data about moms to get to know them a little better, so we can give the right gift rather than an expensive one.

{Peony Girl Vol.732 }

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Mom, please love yourself a little more

In the relationship between mom and child, mom is always the one doing the "chasing."

When you were little, she chased after you shouting to come home for dinner and study hard; as you grew up, she chased after you nagging to sleep early, eat on time, add clothes when it's cold, get married and have kids... and later still, she chased you to a strange city to cook for you and look after the kids. They devote almost all their time and love to us.

It rarely goes the other way, with children chasing after mom to ask how she's doing, caring about her life, work, interests and inner world. Do you know your mom's worries? What does she usually like to do? What does she look at online?

We know and care far less about our moms than they do about us.

Last year around Mother's Day, a consulting platform released a"Understanding a Little More of Their 'Love' - 'Mom' Interest Map"big data report.

The report is based on platform users' clicks, searches, subscriptions, comments and other behaviors, showing moms' lives and inner worlds from multiple aspects including hobbies, work, life status and future expectations.

In April, we sorted through this mom interest map for everyone, seeing a warm and vivid mom through these cold numbers.

Where there's Mom, there's home

When you think of home, what's the first thing that comes to mind?

In this report,

76% of people think of Mom first when they think of home

Every time we go home, we say: Mom, I'm back; if she's not there, we ask: Dad, where's Mom?

Mom symbolizes home; only with her there does it feel like home. At home there's always Mom waiting for you to come back, cooking you a big table of your favorite dishes; Mom's cooking is the taste of home.

Mom is a superhero, juggling work and family

What kind of person do you think Mom is? Traditional, virtuous, nagging, hot-tempered? No, no, no, most moms' own assessment of themselves is none of these.

The largest share, 38% of moms

rate themselves as handling both work and family well

Many moms are decisive career women in the workplace, outstanding at their jobs, and then immediately switch to mom mode when they get home, keeping housework and the kids in perfect order.

Moreover, with age and accumulated experience, superhero moms get better and better at balancing work and family.

Having learned how everyone sees moms and how moms see themselves, next we need to look atwhat the interests and hobbies of moms from different generations are, so we can better "prescribe the right remedy" when giving Mother's Day gifts。

When it comes to moms' interests, many people think of square dancing, but that's just the hobby of some moms born in the 60s and 70s; the interests of hot moms born in the 80s and 90s are very trendy and artsy.

Buying, buying, buying is always the favorite

Sixty percent of moms' favorite activity is shopping

Mom is first of all a woman, and no matter what age a woman reaches, she has no resistance to strolling and shopping.

But I've found that when moms shop, most of the time they're not buying things for themselves; either the home is missing something, or they're buying for the kids.

And we usually only think of buying her something on her birthday, Mother's Day and the New Year. They say there's no need, don't waste money, but when they receive the gift they can't help showing off to their close friends.

For a mom who loves shopping, on Mother's Day you canaccompany her shopping and eating, praise the clothes she tries on, and pay for her。

Cooking and baking is moms' second favorite

Moms born in the 90s who love cooking are the majority, at 35.5%

Moms born in the 80s follow closely behind with a narrow gap of 33.7%

Cooking is a very important part of mom's "daily work": three meals a day, and most of the time you see mom busy in the kitchen.

But now more and more moms cook for fun, especially young moms; making a meal is a pleasure, putting on a pretty apron, carefully plating and photographing, finding creative ways to make fun children's bento...

For a mom who loves cooking, kitchen accessories are the best gift, all kinds of tableware, aprons, kitchen utensils, good-looking and practical.

There are also these beautiful wares and good items, tap the image to view

Moms' hobbies change with age

Moms of different age groups have different interests; moms born in the 80s and 90s prefer cooking, among them new moms aged 22-24 are more artsy, loving stage plays and movies.

And the favorite of moms born in the 60s is, of course, square dancing. Dancing is no longer just an after-dinner activity; they rehearse every day, even record videos and upload them online (don't ask me how I know, after all I've been forced to watch many), and go out in groups to perform.

Give a square-dancing mom a silk scarf, and let her be the most beautiful rosy cloud on the square~

Silk scarf recommendations, tap the image to view

Working moms and full-time moms have different focuses

This report also shows that after marrying and having kids, 2/3 of moms choose to keep striving in the workplace, mostly in southern cities; the other 1/3 return entirely to the home to be full-time moms, mostly in northern cities.

Working moms pay more attention to information about the workplace, fashion and so on, and like fitness; compared with full-time moms they love themselves a little more.

We recommend giving them perfume or lipstick, which they can use for work every day, showing off moms' charm.

Perfume recommendations, tap the image to view

Full-time moms prefer to look at information about home, food and parenting; the focus of their lives leans toward family and children, and they are the good wife and loving mother type of mom.

Home goods, maternal and baby items, and children's products are what they love to buy most.

Home goods recommendations, tap the image to view

Flowers are never wrong

Among last year's Mother's Day related hot words, flowers accounted for a considerable share - floral art, carnations and daylilies all made the list.

Besides those choices above,giving mom fresh flowers is also never wrong, what woman doesn't love flowers.

Fresh flowers sell well for Mother's Day, with sales even better than Valentine's Day. The main buyers of fresh flowers are girls born in the 80s and 90s; it's said that a daughter is her mom's cozy little padded jacket, and they are better at expressing their feelings and know better what mom likes.

As for what flowers to give, we put out a guide once last year,carnations and daylilies both made the list, along with lupines, orchids and more, and today here's a bonus question.

Peony

Mother's Day happens to fall at the end of peony season; what's on the market now are large peonies from Shandong, big in size and beautiful in color, not inferior to imported peonies at all.

The peony is the flower goddess of May, so it's just right to offer it to mom on Mother's Day in May, wishing her a beauty surpassing the flowers.

Image from @the sense

Hydrangea

Once the peonies are gone, hydrangea season arrives right away. A friend's Endless Summer has already bloomed recently; giving mom a bouquet of hydrangeas symbolizing happiness and reunion is also wonderful.

Sunflower

Mom is like a sunflower, treating her children as her own sun and revolving around them all day. And the bright sunflower is like sunlight, shining into the child's life.

The relationship between mom and child is like the sunflower and the sun, always keeping a distance, yet forever closely connected。

Actually, for moms, the best gift is that their children are safe and happy; the interest map also shows that one third of moms' greatest expectation is that their children are safe and happy, followed by marriage and having children.

Pressuring for marriage and kids is also because they fear you'll be too tired and lonely alone, and hope someone can share the storms and the joy with you.

The generation gap between children and moms can't be eliminated, and consensus can't be reached on many issues, like pressuring for marriage, but knowing a little more about mom lets you be a little more understanding, a little more caring and grateful, and there will be a little less conflict and quarreling.

This Mother's Day,

besides a carefully chosen gift,

don't forget to spend more time with mom,

and listen to her talk about her own life.

Mom has always been our gentlest yet strongest support,

but as we gradually grow up,

we should also strive to become her support.

END