5 business tips for flower shops to become more and more profitable
Today's florists face consumers with ever-rising tastes and spending power. How do you grow along with the changing times instead of being left far behind by them? Canadian florists have summed up five lessons from their experience.
1. Never stop pursuing floral art
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"If consumers can't see something fresh in your shop window, they won't walk into your store. You have to keep closely following floral trends, whether it's color, shape or any other element."
On this point they offered many suggestions:Take floral design courses and observe all kinds of floral art shows (especially those from abroad with a unique style).
They also specifically mentioned thatwholesalers' trade shows are very important, because you can often discover the latest floral foam, containers and materials at such shows. In addition, paying attention to what forward-thinking consumers are thinking is also important, because they can bring you many new ideas.
2. Keep pace with technological development
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One florist with 28 years in the business believes thathaving an excellent computer programcan help you learn where to get business. "My computer software can tell me why people order flowers. The program can even help me compile monthly and yearly performance comparison statistics."
The growth of computer networks has pushed the business even further away from the physical flower shop, "Our website has about 800 registered customers, and a large number of them were originally local residents who, after moving away, still wanted a familiar flower shop to serve them."
3. Insist on providing quality service
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Another flower shop owner saysit is very important to stick to the principle of "reputation above all". Her shop has 3 phones, and about 98% of orders are confirmed by phone. This owner believes that people's lives are fast-paced, so when it comes to floral design, even starting from how it is designed, people will rely entirely on the flower shop to get it done.
"If younever provide poor service, then after making it through both the off-season and the peak season, you'll find you've built up a group of regular customers who keep coming back. You also need to keep paying attention to them, proactively send them all the information about the goods you sell, and fulfill your promises 100 percent."
4. Keep your team stable
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One florist says: "You may have a very stable source of business. Then one day a new person comes into your shop, and everything gets thrown into chaos, and your customers are affected. You should know that a new face can easily give your customers a tremendous shock." Her advice is tokeep your business team stable, so as to meet the needs of your regular customers.
"If every employee working in your shop is happy because they have inner peace, that will be an immense source of inspiration. Consumers will see all of it and personally feel your positivity and vitality, and that matters most for your business."
5. Become part of your living environment
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Terry Flower Shop was founded in 1962, and the current owner, Jim Terry, is the son of the shop's founder. Jim says his shop often takes part in community public welfare activities, even though this takes up about a quarter of their time.
Terry says: "It's very rewarding. We got to know everyone and made connections with them. Since my shop is named after me,when people think of me, they will naturally think of Terry Flower Shop。”
You also need to find a relatively good location for your flower shop, "The homeward-bound side of the main street is an ideal location. People tend to look for gifts to bring home on their way home from work, not on their way to work." says Terry.
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