Rallying Support for "Jingzhou Waxberry" - 2016 Jingzhou Online Waxberry Festival Officially Launches
2016 Jingzhou Online Waxberry Festival launch ceremony site
Relevant leaders jointly activate the crystal ball
Rednet Jingzhou Station, May 18 (Station Reporter Chen Junming, Correspondent Shen Nanling) On May 17, hosted by the People's Government of Jingzhou Miao and Dong Autonomous County, and organized by Hunan People's Radio Station, China Agricultural Information Network, the Publicity Department of the CPC Jingzhou County Committee, and the Jingzhou County Waxberry Festival Comprehensive Office, the "Yipin Dongfang 2016 China-Jingzhou-Waxberry Festival and Feishan Cultural Tourism Festival - Online Waxberry Festival Launch Ceremony and Waxberry Production and Sales Order Fair" was held at the Jingzhou Wuling City Hotel. Tian Lianzhao, Deputy Secretary of the Jingzhou County Party Committee and County Mayor, Li Yunzong, Member of the Party Committee and Deputy Director of Hunan People's Radio Station, Yang Xiufang, Deputy Secretary of the Jingzhou County Party Committee, Zhang Zaiqin, Vice President of China Agricultural Information Network, and Su Donglai, Deputy County Mayor of the People's Government of Jingzhou County, attended the press conference. E-commerce and physical online stores such as Suning Cloud Commerce, Taobao, JD.com, Hunan Green Food Network, and Huochai Technology, as well as logistics enterprises such as SF Express and Deppon Logistics, participated in the launch ceremony.
Yang Xiufang, Deputy Secretary of the Jingzhou County Party Committee, introduced the activity content and preparation status of the "Yipin Dongfang 2016 China-Jingzhou-Waxberry Festival and Feishan Cultural Tourism Festival Online Waxberry Festival Launch Ceremony". Tian Lianzhao, Deputy Secretary of the Jingzhou County Party Committee and County Mayor, announced the start of the launch ceremony; Zhang Zaiqin, Vice President of China Agricultural Information Network, gave a speech, focusing on the development of China Agricultural Information Network. The online waxberry festival has created an "economic calling card" for the Jingzhou waxberry industry, exploring a new path of "Internet + agriculture + targeted poverty alleviation" and promoting the integrated development of the Internet and agriculture. The online waxberry festival uses Internet marketing to promote the Jingzhou waxberry brand, which will broaden the sales channels for Jingzhou waxberries and comprehensively increase waxberry sales; Li Yunzong, Member of the Party Committee and Deputy Director of Hunan People's Radio Station, delivered a speech. The radio station carefully planned and publicized Jingzhou, building Jingzhou's industrial characteristics, tackling poverty, and boosting the income of waxberry farmers as a typical example of targeted poverty alleviation. Representatives of logistics enterprises, e-commerce enterprises, and professional cooperatives spoke at the meeting. Su Donglai, Deputy County Mayor of the People's Government of Jingzhou County, presided over the launch ceremony.
Jingzhou Opens a New Model of "Internet + Agriculture" Development
To promote the linkage of the waxberry industry chain and open up waxberry sales channels, at the launch ceremony, e-commerce enterprises, cold-chain logistics and other related enterprises signed production and sales order contracts with waxberry professional cooperatives. Deng Wujie, head of the 2016 Jingzhou Online Waxberry Festival and Operations Director of China Agricultural Information Network, introduced the platform construction and core functions of the online waxberry festival, and demonstrated the operations for enterprises settling in to the 2016 online waxberry festival. Enterprises can settle in to the platform for free, and buyers and sellers can communicate and place orders directly through the platform. After the meeting, lecturers from China Agricultural Information Network will train waxberry farmers, allowing 28 enterprises to learn store operation skills face-to-face with senior training lecturers, more intuitively experience the support and encouragement from the government and relevant leaders for waxberry farmers to get online, and also let more Jingzhou people feel the power of "Internet +".
Cooperation among government, enterprises and all parties helps the modernization of Jingzhou's waxberry industry. Traditional marketing models are transforming, and the Internet has injected a brand-new concept into agricultural product marketing. China Agricultural Information Network acts as a bridge to create the "2016 Jingzhou Online Waxberry Festival", letting Internet thinking permeate every detail of the waxberry industry chain, allowing large waxberry growers to connect directly with consumers for product marketing, integrating production and sales, and opening up sales channels for Jingzhou waxberries.
Opening a new chapter in the development of Jingzhou's characteristic waxberry industry and witnessing the new model of "Internet + agriculture" in Jingzhou County, Tian Lianzhao, Deputy Secretary of the Jingzhou County Party Committee and County Mayor, Li Yunzong, Member of the Party Committee and Deputy Director of Hunan People's Radio Station, Yang Xiufang, Deputy Secretary of the Jingzhou County Party Committee, Zhang Zaiqin, Vice President of China Agricultural Information Network, and Su Donglai, Deputy County Mayor of the People's Government of Jingzhou County, conducted a countdown ribbon-cutting and announced the official launch of the online waxberry festival platform.
Focusing on the Industry Chain, Innovating Industry Promotion
In recent years, technological innovations such as cold-chain logistics and packaging have brought Jingzhou waxberries to more consumers. This year's Jingzhou waxberry marketing has already carried out a series of preparatory work in Internet marketing, cold-chain logistics, air transportation, quality control and other aspects. Strengthening industry promotion and expanding sales channels, the online waxberry festival means that Jingzhou's waxberry industry is breaking traditional thinking, gathering the strength of all links in the industry chain, controlling the last mile, and delivering every fresh waxberry to consumers as quickly as possible.
The launch ceremony innovated the promotion format of Jingzhou's waxberry industry and tourism culture. The online waxberry festival will promote fresh waxberry fruit sales and tourism consumption, deepen market operations, and make the "2016 Jingzhou Online Waxberry Festival" brand resonate. This is a new measure by the Jingzhou County Party Committee and County Government in paying attention to rural informatization, caring about increasing waxberry farmers' income, and caring about local farmers' connection with the market. With the government as the leader, e-commerce as the carrier, and opening up online and offline channels, Jingzhou can spread tourism culture and the agricultural industry through the window of the Internet, and rally support for the Jingzhou waxberry brand.