Jingzhou Online Waxberry Festival Newly Launched: Media Sets the Stage, E-commerce Performs
Huaihua News Network, 5 month17 morning, Hunan Kangmin, Hunan Guomihui, Hunan Miaoxiang Agricultural Products Rural, Hunan SF Express, Hunan TV Happy Shopping and9 e-commerce companies successively signed waxberry production and sales agreements with Jingzhou Shengfeng Mudong waxberry, Jingzhou Lvlvyuan original ecological waxberry, Jingzhou Guantuan fruit, Jingzhou Xiaxiang ecological planting, Jingzhou County Yibainong planting and breeding and9 professional cooperatives, thus opening the prelude to the "Yipin Dongfang" 2016' China Jingzhou Waxberry Festival and Feishan Cultural Tourism Festival - Online Waxberry Festival.
In recent years, the Jingzhou County Party Committee and county government have held high the banner of developing advantageous characteristic industries, taking the opportunity of building a national modern agriculture demonstration zone and a key county for agricultural and sideline product processing in Hunan Province, highlighting the development of three major characteristic industries: waxberry, poria, and hickory, and the waxberry industry has developed rapidly. They have successively explored a new model of integrated development of primary, secondary and tertiary industries with "processing park + seed base+ research center+ modern logistics+ cultural tourism" as a five-in-one approach. Forming a new landscape where waxberry bases become scenic areas, processing enterprises become wineries, planting technology is standardized, Miao and Dong village clusters become distinctive, and waxberry products become culture.
It is understood that the launch ceremony and production and sales ordering meeting of the Jingzhou Online Waxberry Festival is a major special task of this year's festival. The county will carry out strategic cooperation with China Agricultural News Network, introducing the "Internet+" model into all links and aspects of festival preparation, following the principle of "online distinctive positioning, offline sales service", making efforts both online and offline, focusing on strengthening Internet publicity and guidance, netizen interactive participation, offline supporting follow-up work, and so on, thereby enhancing the attention and influence of the Waxberry Festival, expanding waxberry sales, driving waxberry farmers to increase income, and bringing the popularity of Jingzhou waxberry and tourism to a new level.
Journalists from Hunan TV, Hunan Daily, Hunan People's Radio Station, Voice Online, New Hunan and local media in Huaihua attended the launch ceremony.