Zhang Yuansong Inspects Preparations for Jingzhou Bayberry Festival

May 16, Jingzhou County Party Secretary Zhang Yuansong went deep into the sites of various bayberry festival activities to investigate the preparations for the bayberry festival. Photo by He Lei

At SF Express, Zhang Yuansong and his delegation learned about bayberry packaging and transportation work. Photo by He Lei

Zhang Yuansong required that government departments should standardize bayberry packaging and sales, and shape a good brand image for Jingzhou bayberry. Photo by He Lei

At the Xiaxiang Ecological Bayberry Planting Professional Cooperative, Zhang Yuansong suggested that the enterprise design some small-package bayberries, further segment the bayberry market according to consumer demand, and design products that better meet market demand.  Photo by He Lei

Deputy Secretary of the County Party Committee and County Mayor Tian Lianzhao learned about the progress of the bayberry festival projects

      Jingzhou News Network · Red Net Jingzhou Station, May 17 (Branch Reporter He Lei) "Let citizens in the province eat Jingzhou bayberries picked from the trees in the early morning." On May 16, Jingzhou County Party Secretary Zhang Yuansong went deep into the sites of various bayberry festival activities to investigate the preparations for the bayberry festival. During the investigation, Zhang Yuansong emphasized that departments at all levels should overcome difficulties and go all out to do a good job in the preparations for the bayberry festival. It is necessary to further segment the bayberry sales market, standardize bayberry packaging and sales, increase support for e-commerce platforms, improve cold-chain transportation, and promote increased income for bayberry farmers while enhancing the popularity and reputation of Jingzhou bayberry.

  Deputy Secretary of the County Party Committee and County Mayor Tian Lianzhao, Deputy Secretary of the County Party Committee Yang Xiufang, Member of the Standing Committee of the County Party Committee and Director of the Publicity Department Ge Chengyan, and Deputy County Mayors Su Donglai and Yang Jianguo accompanied the investigation.

  At the project site of the Houshanxi Bayberry Industrial Park, Zhang Yuansong and his delegation walked into the orchard and conducted an on-site investigation of the sightseeing route and the quality of bayberry varieties. Seeing green bayberry fruits hanging all over the branches, Zhang Yuansong instructed the heads of relevant accompanying departments to guide fruit farmers in managing fruit quality, do a good job in planning bayberry sales, and ensure that bayberry farmers both increase production and income. After learning in detail about the project construction progress and existing difficulties, Zhang Yuansong required that, on the premise of ensuring road safety and quality, the construction progress of the sightseeing road should be accelerated to ensure that it can be put into use before the bayberry festival.

  Afterward, Zhang Yuansong and his delegation came to the cold-chain logistics point of the Houshanxi Fruit Tree Farm and successively went deep into SF Logistics Company and the Xiaxiang Ecological Bayberry Planting Professional Cooperative for investigation. SF Logistics transported nearly 30,000 kilograms of bayberries last year. This year, it established the Jingzhou Bayberry Project Team to escort bayberry

  During the investigation, Zhang Yuansong emphasized that brand and quality are vitality. To ensure the "freshness" of bayberries, it is necessary to improve the level of cold selection, cold storage, and cold-chain transportation of bayberries, go all out to shorten the time from the branch to the tongue, and let citizens in the province eat bayberries picked from the trees in the early morning, thereby occupying more markets in the province.

  Zhang Yuansong and his delegation inspected on site the preparations for the main venue of the bayberry festival as well as the construction of the e-commerce platform and the preparations for online bayberry festival sales. At present, the online bayberry festival hosted by Jingzhou County together with China Agricultural Information Network and Hunan Radio has basically been prepared, and 31 bayberry supply and marketing enterprises have settled on the platform and signed cooperation agreements with dozens of e-commerce companies such as JD.com, Taobao, and Happygo.

  Zhang Yuansong highly affirmed the construction of Jingzhou County's e-commerce platform. Zhang Yuansong pointed out that bayberry sales enterprises should further segment the bayberry market according to consumer demand, design products that better meet market demand, establish a good product traceability mechanism, and indicate dealer and base addresses. Government departments should standardize bayberry packaging and sales, increase support for local e-commerce, increase bayberry sales through multiple channels such as the Internet and television, and promote increased income for bayberry farmers.