2016 Jingzhou Online Waxberry Festival Launches, Rallying Voices for the Waxberry Brand
On May17, the "Yipin Dongfang 2016 China Jingzhou Waxberry Festival and Feishan Cultural Tourism Festival Online Waxberry Festival Launch Ceremony" was held at the Jingzhou Wulingcheng Hotel, hosted by the Jingzhou County Government and organized by China Agricultural News Network, Hunan People's Radio Station, the Publicity Department of the Jingzhou County Party Committee, and the Jingzhou County Waxberry Sales Promotion Office. The launch ceremony aimed to bring the Online Waxberry Festival platform to the public and the market, help Jingzhou waxberries achieve high quality at a good price and enhance their market competitiveness, while also building the brand of Jingzhou waxberries and Jingzhou tourism.
Tian Lianzhao, Deputy Secretary of the Jingzhou County Party Committee and County Head, Yang Xiufang, Deputy Secretary of the Jingzhou County Party Committee, Zhang Zaiqin, Vice President of China Agricultural News Network, Li Yunzong, Member of the Party Committee and Deputy Director of Hunan People's Radio Station, and Su Donglai, Deputy County Head of the Jingzhou County People's Government, attended the press conference.E-commerce and brick-and-mortar online stores such as Suning Commerce, Taobao, JD.com, Hunan Green Food Network and Huochai Technology, as well as logistics companies such as SF Express and Deppon Logistics, attended the launch ceremony.
Photo: "Yipin Dongfang 2016 China Jingzhou Waxberry Festival and Feishan Cultural Tourism Festival Online Waxberry Festival Launch Ceremony site
Yang Xiufang, Deputy Secretary of the Jingzhou County Party Committee, introduced the "Yipin Dongfang 2016 China Jingzhou Waxberry Festival and Feishan Cultural Tourism Festival Online Waxberry Festival Launch Ceremony" activity content and preparations; Tian Lianzhao, Deputy Secretary of the Jingzhou County Party Committee and County Head, declared the launch ceremony started; Zhang Zaiqin, Vice President of China Agricultural News Network, gave a speech, focusing on the development of China Agricultural News Network and how the Online Waxberry Festival has created an "economic calling card" for Jingzhou's waxberry industry, exploring a new path of "Internet + agriculture + targeted poverty alleviation," promoting the integrated development of the Internet and agriculture. The Online Waxberry Festival uses Internet marketing to promote the Jingzhou waxberry brand, will broaden Jingzhou's waxberry sales channels, and comprehensively increase waxberry sales; Li Yunzong, Member of the Party Committee and Deputy Director of Hunan People's Radio Station, delivered a speech, saying the station carefully planned and promoted Jingzhou, building a typical example of targeted poverty alleviation by developing Jingzhou's industrial characteristics, tackling poverty, and helping waxberry farmers increase their incomes. Representatives of logistics companies, e-commerce companies and specialized cooperatives spoke at the meeting.Su Donglai, Deputy County Head of the Jingzhou County People's Government, presided over the launch ceremony.
Photo: Tian Lianzhao, Deputy Secretary of the Jingzhou County Party Committee and County Head, Yang Xiufang, Deputy Secretary of the Jingzhou County Party Committee, Zhang Zaiqin, Vice President of China Agricultural News Network, Li Yunzong, Member of the Party Committee and Deputy Director of Hunan People's Radio Station, and Su Donglai, Deputy County Head of the Jingzhou County People's Government, attended the press conference.
Jingzhou County opens a new "Internet+ agriculture" development model
Promoting the linkage of the waxberry industry chain and opening up waxberry sales channels, at the launch ceremony e-commerce companies, cold-chain logistics and other related companies signed production and sales order agreements with waxberry specialized cooperatives. 2016 Jingzhou Online Waxberry Festival director and Deng Wujie, Operations Director of China Agricultural News Network introduced the construction and core functions of the Online Waxberry Festival platform, and also demonstrated the operation for companies joining the 2016 Online Waxberry Festival, where companies join the platform for free and buyers and sellers communicate and place orders directly through the platform. After the meeting, lecturers from China Agricultural News Network will train waxberry farmers, letting 28 companies learn shop operation skills face to face with senior training lecturers, more intuitively experiencing the support and encouragement of the government and relevant leaders for waxberry farmers going online, and also letting more Jingzhou people experience the power of "Internet+."
Cooperation among government, enterprises and all parties helps the modernization of Jingzhou's waxberry industry, the traditional marketing model is transformed, and the Internet injectsagricultural product marketing with a brand-new concept. China Agricultural News Network acts as a bridge to create the "2016 Jingzhou Online Waxberry Festival", allowing Internet thinking to permeate every detail of the waxberry industry chain, letting large waxberry growers connect directly with consumers for product marketing, integrating production and sales, and opening up sales channels for Jingzhou waxberries.
Opening a new chapter in the development of Jingzhou's distinctive waxberry industry and witnessing Jingzhou County's new "Internet + agriculture" model, Tian Lianzhao, Deputy Secretary of the Jingzhou County Party Committee and County Head, Li Yunzong, Member of the Party Committee and Deputy Director of Hunan People's Radio Station, Yang Xiufang, Deputy Secretary of the Jingzhou County Party Committee, Zhang Zaiqin, Vice President of China Agricultural News Network, and Su Donglai, Deputy County Head of the Jingzhou County People's Government, held a countdown ribbon-cutting and announced the official launch of the Online Waxberry Festival platform.
Photo: the launch ceremony announcing the official launch of the Online Waxberry Festival platform
Focusing on the industry chain, innovating industry promotion
In recent years, technological innovations in cold-chain logistics and packaging have brought Jingzhou waxberries to more consumers. This year's Jingzhou waxberry marketing has already carried out a series of preparatory work in Internet marketing, cold-chain logistics, air transport, quality control and other aspects. Strengthening industry promotion and expanding sales channels, the Online Waxberry Festival means that Jingzhou's waxberry industry breaks traditional thinking, gathers the strength of all links in the industry chain, controls the last mile, and delivers every fresh waxberry to consumers as quickly as possible.
The launch ceremony innovated the promotion format of Jingzhou's waxberry industry and tourism culture, and the Online Waxberry Festival will boost fresh waxberry sales and tourism consumption, deepen market operations, and make the "2016 Jingzhou Online Waxberry Festival" brand resonate. This is a new measure by the Jingzhou County Party Committee and County Government in paying attention to rural informatization, caring about waxberry farmers' income growth, and caring about the connection between local farmers and the market. With the government taking the lead and e-commerce as the carrier, it opens up online and offline channels, letting Jingzhou spread its tourism culture and agricultural industry through the window of the Internet, and amplifying the voice of the Jingzhou waxberry brand.