Jingzhou Bayberry Envoy Candidate Xiong Jiaojun
The entrepreneurial journey of a post-80s girl in the countryside
A young post-80s girl who loves agriculture, takes root in the countryside, and cares about farmers, becoming a model and exemplar of a modern professional farmer and rural practical talent. A young female entrepreneur, one must say she is admirable.
At the end of 2011, Xiong Jiaojun gave up a high-paying job at a foreign company, raised more than 3 million with her spouse to begin her entrepreneurial journey, chose Qianshanhong Town, Datong Lake, Yiyang, Hunan as the location, and established Hunan Hongshuo Biotechnology Co., Ltd., applying for the registered trademark "Gengwang," taken from the original meaning of "nourish every inch of soil, leave it for descendants to cultivate." At the beginning, product sales were very low, and the first year lost more than 800,000, until 2014, when the company achieved annual sales of 5.6 million yuan, and currently the annual output value reaches ten million. Xiong Jiaojun said: "Effort will be rewarded. Every time we go to the fields, watching the crops grow robustly, sharing the joy of farmers' harvests, and receiving farmers' simple and warm hospitality, our hearts are also full of joy, and we become even more determined in our confidence to keep going no matter how hard it is."
Photo: post-80s Xiong Jiaojun
Many people will be curious: for a young post-80s girl to give up a perfectly good high-paying career at a foreign company and insist on starting a business, what is the reason? Xiong Jiaojun's answer is, "Entrepreneurship comes from interest and responsibility." She was born into a farmer's family, and from childhood she felt great sympathy for her hardworking parents and also had deep feelings for agriculture. In 2007, a friend from Taiwan, China invited her to engage in organic agriculture together, and this proposal coincided with her own ideas. Therefore, Xiong Jiaojun resolutely resigned from her high-paying job at the foreign company and went deep into Shanghai, Jiangsu, Shandong, Hubei and other places to understand the market.
Through investigation, Xiong Jiaojun found that at present China's agriculture one-sidedly pursues yield, the originally good farming models are slowly disappearing, and large-scale abuse of chemical fertilizers and pesticides causes soil hardening and acidification, leading to poor quality agricultural products; a large amount of organic waste, poultry and livestock manure, straw and so on are not effectively utilized, causing serious agricultural non-point source pollution. Xiong Jiaojun realized that for her, entrepreneurship was no longer just about realizing a dream; how to reduce the amount of chemical fertilizers and pesticides, restore the vitality of the soil, and let descendants have fertile land to cultivate and healthy food to eat had become a mission and responsibility.
Entrepreneurship is extremely arduous, but no matter how great the pressure or how tiring the work, she still firmly believes in her confidence: this is a meaningful cause. Xiong Jiaojun understands that a successful enterprise must have innovative thinking continuously injected into it, and product innovation and research and development must be placed first in order to remain invincible in fierce market competition. In 2014, her company built dedicated grain and oil experimental fields and demonstration greenhouses for economic crops such as strawberries, providing a practical base for product research and development, introduced a Canadian microbial engineering PhD, Hunan Agricultural University graduate students, and an expert consultant team, and connected with Hunan Agricultural University's talent introduction mechanism. It developed new products and actively applied for national patents.
In addition to the company's original business development, it is also necessary to continuously innovate and continuously expand other businesses. Xiong Jiaojun said that "Internet Plus" is the trend of future agricultural development, and we must keep up with the pace of the times to build a platform for agriculture, rural areas and farmers, using the Internet to provide a platform for agricultural materials trading services, agricultural product display and trading, and agricultural technical services.
Editor's note -Entrepreneurship requires courage and also vision. The post-80s Xiong Jiaojun started her own business, and to realize her self-worth, she weathered 7 years of wind and rain. She raised 3 million yuan in assets for investment, made decisive decisions, and had a kind of bold spirit of "placing oneself in a death ground and then surviving." In running the enterprise from loss to profit, she remained calm and composed. What everyone sees is her bright and beautiful appearance and capable temperament, but in fact this young woman, with her intelligence and diligence, went through many hardships before achieving success.
Please scan the QR code of the Huinong Sickle Club official account, follow the "Yipin Dongfang" 2016 Jingzhou Online Bayberry Festival and Feishan Cultural Tourism Festival "Assist Jingzhou Bayberry Envoy" activity, and vote for candidate Xiong Jiaojun!