Sheng Ke Runs for Yangmei Out of the Mountains Envoy for Jingzhou
Persisting in the Dream, Incubating Agricultural E-commerce, Walking a Thousand Li, Measuring Rural Land
A reporter once conducted an exclusive interview. Speaking of farmers, Sheng Ke said: "Look at their eyes, what shines through is full of longing. That kind of gaze makes it impossible for you to refuse."
In the field of agricultural e-commerce, Sheng Ke has a certain reputation. Speaking of his career experience, he is similar to the countless people who drift to Beijing and down to the south. After 20 years of hard work, he engaged in multiple industries and finally returned to his hometown to begin his entrepreneurial journey. His WeChat name is "Dancing with Mud - Sheng Ke". Taken literally, this is a person with deep agricultural feelings who values hands-on practice.
Photo: Visiting farming households Touring base
Having braved Beijing, Shanghai and Guangzhou, he could have earned a high salary, yet Sheng Ke still decided to start his own business, rolling up his sleeves, pulling up his trouser legs, and returning to his hometown to start a business. He positions himself as a pragmatic innovation practitioner of the Internet, and founded Fugue Think Tank, Dream Commune Agricultural E-commerce Incubator, and Matchstick Technology, focusing on innovative incubation of agricultural e-commerce and the innovative practice of growth-stage enterprises. He introduced new-era concepts and innovative business models into rural areas, leading farmers to transform the current state of agricultural development and helping them realize their value.
Photo: Sheng Ke, pragmatic innovation practitioner of the Internet
This is a brand new beginning, but the road has not been smooth. "Helping agricultural products out of the mountains" is not a simple phrase. The editor got to know Sheng Ke through an agricultural product project, and in work deeply felt his devoted efforts to agricultural e-commerce projects. Every time a project team is formed to promote agricultural products out of the mountains, the team plans in advance and prepares meticulously, racking their brains again and again, proposing plans, overturning them, and then re-confirming. For every detail of a project and every round of guidance, Sheng Ke is invariably extraordinarily passionate and extraordinarily persistent.
In fact, Sheng Ke is also known as an entrepreneurship trainer. He is an entrepreneurship guidance expert of the Ministry of Human Resources and Social Security and the Hunan Provincial Department of Human Resources and Social Security, and an Internet transformation service expert of the Hunan Provincial Economic and Information Commission; one of the chief editors of the Ministry of Human Resources and Social Security's "Entrepreneurship Guidance" and "Entrepreneurship Practical Training" textbook series; one of the chief editors of the Ministry of Education's "College Student Employment and Entrepreneurship Guidance" textbook; and a national SYB/IYB entrepreneurship trainer.
At the end of 2011, he returned to Hunan and founded Fugue Think Tank, training and guiding nearly 50,000 entrepreneurs, and holding hundreds of various events including entrepreneurship salons, entrepreneurship resource matchmaking meetings, entrepreneurship roadshows, Internet+, and maker conferences. He has served government departments and enterprises across Hunan, Guangxi, Guizhou, Chongqing, Shandong and other provinces.
In 2014, he launched the "Help Agricultural Products Out of the Mountains, Make Villages More Beautiful" plan in Hunan, carrying out systematic innovative practice of "Internet+" agriculture in areas including product market research, product selection, quality control, positioning, packaging, creativity, planning, promotion, sales and channels. He innovatively incubated agricultural e-commerce projects including Jingzhou yangmei, yangmei preserves, Yuanjiang smoked fish, Xuefeng Mountain sweet crisp persimmon, Anjiang golden autumn pear, Anjiang small bitter pomelo, Mayang rock sugar orange, and Tongdao black tiger, increasing farmers' income by nearly 10 million yuan. CCTV Economic Half-Hour, Hunan TV News and other media reported on his deeds. Busy day after day, Sheng Ke keeps in mind: "Realizing user value is our only value for existing!"
Photo: Inspecting an agricultural project base in South Korea
Innovation guidance achievements:
Since returning to his hometown in 2011, Sheng Ke has trained and guided more than 50,000 entrepreneurs in total;
Dream Commune, using Internet innovation, has successfully incubated 10 individual agricultural e-commerce products, increasing farmers' income by nearly 10 million yuan;
Editor's notes - No matter how busy he is, Sheng Ke always has the corners of his mouth turned up, giving people a very friendly and warm impression with his smile. Every exchange also always yields many new ideas and thoughts. Helping farmers and making villages more beautiful has only just begun. The road ahead is long and far. Sheng Ke leads his team, having walked countless muddy roads and visited many down-to-earth farmers, tired yet fulfilled, with the dream in his heart, moving forward firmly!
Hunan Dream Commune incubation projects:
Please scan the QR code of the Huinong Sickle Club official account, follow the "Yipin Dongfang" 2016 Jingzhou Online Yangmei Festival and Feishan Cultural Tourism Festival "Yangmei Out of the Mountains Envoy for Jingzhouyangmei" activity, and vote for contestant Sheng Ke!