What was the goji berry market like in 2017? Let's hear what the industry has to say

For days now, goji berry trading has been slow, the market has been sluggish, and growers have been voicing their complaints in chorus... Industry insiders hold differing opinions on the future development of the goji berry industry, with views varying.

Some say the goji berry planting area is too large, output is excessive, and supply exceeds demand...

Some say that although the upstream goji berry market is sluggish, the downstream consumer market is still booming. On Singles' Day alone, Bairuiyuan sold over 15 million yuan, and the future market is limitless...

Some say that affected by rising domestic cotton prices, most Xinjiang farmers have started planting cotton again, so who would still plant goji berries... But according to expert forecasts, the current market is affected by the temporary difficulty in resolving Xinjiang cotton transport capacity, while textile enterprises have restocking demand, causing spot prices to rise slightly. However, the international competitiveness of cotton yarn continues to decline, and the downstream cotton fabric market situation is not optimistic. Prices are strong in the short term, but the long term remains uncertain...

Some say that no matter how you look at it, planting goji berries is more worthwhile than planting other cash crops... As long as the quality is good, good goji berries can still fetch a good price!

This reminds me of scene after scene from the development history of the goji berry industry. From reform and opening up to 2003, the goji berry industry went through three declines and three rises, and then developed strongly. During this period, some dug up goji berry trees, while others planted them; some achieved nothing, while others “got rich overnight.” In the final analysis, no matter what the market is like, as long as you persist in planting goji berries, you can always gain something, and the returns from goji berries are richer than those of other cash crops. Because goji berries are a health industry, a sunrise industry, a livelihood industry, and an ecological industry, and an indispensable poverty-alleviation industry in the northwest region.

[Causes and Measures]

The reason the goji berry market is currently sluggish is not a problem of oversupply, but rather the following problems:

First, the goji berry industry is a low-threshold, low-requirement industry. Basically anyone who wants to enter can do so, causing everyone's products to remain at the primary stage, and product competitiveness is too weak.

Second, whether they are goji berry growers, base owners, or trading companies, they merely imitate blindly and lack product innovation.

Third, the quality of most goji berries remains only at the pollution-free stage, making it difficult to improve goji berries' bargaining power in the market.

Fourth, there is a lack of branding. At present, most goji berries are mainly sold in bulk, with no grade, no image, and insufficient premium capacity.

Therefore, the sluggish goji berry market is not due to large output, but rather a problem of people. To make a fortune in the goji berry industry in the future, the following points need to be achieved:

First, increase investment in organic goji berry planting to solve the quality problem at the source.

Second, strengthen product innovation, especially in deeply processed products, to increase the added value of goji berries.

Third, accelerate the branding process of goji berries, and improve the brand bargaining power of goji berries through brand promotion and enhanced influence.

Fourth, use the charm of Internet++ to further broaden or build marketing channels for goji berries.

[Market Demand]

From the perspective of market demand, the prospects for goji berries remain infinitely broad.

First, with the improvement of people's living standards, more people are beginning to pay attention to health preservation, and more people hope to eat safe, reassuring, high-quality goji berries. This is the general trend.

Second, in recent years, with increased publicity for goji berries, more people have gained a completely new understanding of them, and more and more people are eating goji berries.

Third, according to disclosures from the Ningxia Entry-Exit Inspection and Quarantine Bureau, in the first ten months of 2016, goji berry exports rose 40%, showing strong international market performance. And so on.

[Policy Support]

Whether viewed from the “13th Five-Year Plan” or the recent requirements of the State Forestry Administration for implementing General Secretary Xi's arrangements for desertification prevention and control, both indirectly reflect the state's high attention to and strong support for industrial poverty alleviation, ecological civilization industry construction, and health preservation.

In the future, what exactly the goji berry market will be like - rather than guessing, being disappointed, and waiting to see, it is better to keep your feet on the ground, play your role well in the goji berry industry chain, and do what you should do! Don't wait until others are “rolling in money” while you are still hesitating!!!