Where is Jiangxiaobai produced? Learn about its place of origin in one article

Many people have heard of the brand Jiangxiaobai, with its unique packaging and novel copywriting, it is especially loved by the post-80s and post-90s generations. So where is Jiangxiaobai produced?

1. Jiangxiaobai's place of origin

Jiangxiaobai's brewing base is Jiangji Distillery. Jiangji Distillery is located in the main production area of Chinese xiaoqu sorghum baijiu and a famous historical and cultural town——Baisha Town, Jiangjin District, Chongqing. Its name was established with the meaning of “brewing by the river, marked by the river”. Jiangji Distillery is an internationalized contemporary Chinese distillery, committed to promoting the palatability, internationalization and fashion-forward character of Chinese liquor, and realizing the “old flavor reborn” of traditional Chinese liquor.

2. Brand introduction

Jiangxiaobai is a sorghum liquor brand brewed and produced by Jiangji Distillery under Chongqing Jiangxiaobai Liquor Co., Ltd., through natural fermentation and distillation. Jiangxiaobai is committed to the old flavor reborn of traditional Chongqing sorghum liquor, with “I am Jiangxiaobai, life is simple” as its brand philosophy, adhering to the anti-luxury product philosophy of “simple packaging, refined fine liquor”, insisting on the brand spirit of “simple and pure, independent and distinctive”, continuously building the “I am Jiangxiaobai” brand IP to interact and communicate with users, and continuously promoting the fashion-forward and internationalized development of traditional Chinese fine liquor brands.

“Simple and pure” is both the taste characteristic of Jiangxiaobai and the attitude toward life advocated by Jiangxiaobai. Xiaobai encourages young people to face their emotions directly, not avoid them, not fear them, and be themselves. The brand proposition “I am Jiangxiaobai, life is simple” has continued to this day, has penetrated into every aspect of modern youth life in the 21st century, and has spawned cultural activities such as “face-to-face drinking dates”, “good friends' drink-and-talk gatherings”, “I have a bottle of liquor, and something to say to you”, “the other me in the world”, “YOLO music live shows”, “All Things Grow Youth Art Exhibition”, “Seeing the Cute World Youth Art Exhibition”, “Jiangxiaobai Just Battle International Street Dance Competition”, and the “I Am Jiangxiaobai” animated series. With the fermentation of time, Jiangxiaobai's “simple and pure” brand image has evolved into a cultural IP with self-propagation ability. More and more people are willing to use “Jiangxiaobai” to express and voice themselves. For this complex world, perhaps everyone is Jiangxiaobai.

Jiangxiaobai is a baijiu that has swept the country. With its unique copywriting, it has won the liking of the younger generation and enjoys very high popularity in the market.