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Japanese sweet potatoes used this way! A superb ingredient for Japanese shochu
Shochu and sake have similar bottle shapes, and their labels usually feature Japanese kanji and kana together. They are also displayed together in Japanese restaurants and on the liquor shelves of supermarkets, and when poured into a glass both are transparent or pale yellow, so they are often mistaken for the same thing.
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A legend in the world of Japanese shochu, and a breath of fresh air in advertising
Anyone in the advertising copywriting industry knows that the market changes in the blink of an eye, and advertising strategies change along with it. Yet Japan's iichiko shochu has, from 1984 to the present day, held fast to its own literary and artistic path for thirty years without fail, producing over a hundred posters...
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