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An Analysis of the Paradox of Rural Population Decline Amidst Expanding Area
As of 2014, China's urbanization rate had reached 54.7%, with a large rural population continuously migrating to cities. Theoretically, along with the outflow of population, villages should gradually shrink, but in reality, village size is expanding at an accelerated pace in a "pancake-spreading" and "crawling-along-roads" manner.
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How Can Rural Online Shoppers Defend Their Rights? It Is Time for Institutional Development
In the field of e-commerce development, rural areas have long been regarded as a huge market still waiting to be tapped. As the "Internet Plus" plan has been incorporated into the national strategy, rural e-commerce has received unprecedented attention. At the central level, the state has provided a favorable policy environment for the development of rural e-commerce in three areas: bringing broadband to villages, e-commerce and the express delivery industry; among e-commerce enterprises, giants such as Alibaba, JD.com and Suning have also been laying out their presence in the rural market. The rapid development of e-commerce in rural areas, on the one hand, lets farmers enjoy the convenience of "goods arriving at the click of a mouse", and on the other hand, is a move to fully tap the rural market and boost the total volume of social consumer demand.
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